The cap table is a ledger of who owns stock in our company. If you and I are the only owners of the company, there are exactly two entries in the cap table.
Easy peasy.
But as the company grows, and we start handing stock out to more people, the accuracy of the cap table starts to become really important
The moment we start handing stock out to more people than ourselves.
At that point, we start to run into keeping records of not only who we've allocated stock to, but who we may be taking it back from (former employees who may not have exercised their stock options for example).
The constant changes within the cap table start to become a bit more complex, and having an accurate ledger become...
There’s a popular misconception amongst first-time entrepreneurs that sharing an idea without signing a non-disclosure agreement (NDA) will lead to some version of The Social Network, where Mark Zuckerberg, played by Jesse Eisenberg, steals the Facebook idea and becomes a billionaire.
The mythology sounds horrifying, but the reality is much different.
In short – investors don’t sign NDAs. They won’t sign your NDA. Asking them to will make you look like you don’t know what you’re doing, and there are a few reasons for that.
No One Wants Your Idea
You may have the world’s most amazing idea. It may be a complete pile of rubbish. Either way, it’s not about ideas.
Investors want entrepreneurs, not ideas. Anyone can come up with a great idea, but...
Making a difference and making a profit don’t have to be mutually exclusive. In fact, in today’s environment, it’s now status quo to aim for both. Contrary to the viewpoint of our parents’ generation (make money first, then give back), today’s wave of entrepreneurs embed causes into their business models as part of the company DNA — not as an afterthought.
In 2008, I witnessed firsthand many of my peers launching innovative, socially conscious companies in genres such as fashion, retail, and e-commerce; each had a vision to make a difference in the world while creating a profitable business.
Unfortunately, I saw many of these business models fail due to an improper understanding of market forces, unit economics, or undifferentiated value pr...
“You didn’t ask.” Of all the things a business should hope to never hear the customer say, this has to rank near the top. Because it is so easily avoidable. Because the fault for never asking falls entirely on your shoulders. There are even automated tools to help you learn more about what your customer is thinking – to ask without asking!
UserCompass automatically sends NPS (net promoter score) surveys so you can know what your customers really think of you and so you can track their loyalty over time.
Currently, UserCompass surveys your Stripe customers. All you have to do is connect your Stripe account. Then UserCompass will automatically send NPS surveys and give you their feedback.
The service strategically waits three days from the t...
Boris Wertz is the founder of VersionOne Ventures, an early-stage fund that has made over 35 investments in consumer Internet, SaaS, and mobile companies across North America. Clarity sat down with Boris to discuss how to find funding sources, how (and how much) to ask, and crafting the perfect pitch.
In order to raise money, most startups go through the same process: create a pitch deck, and then pitch it to investors.There are many types of investors, such as institutional investors who invest other people’s money, angel investors who invest their own money, and venture capitalists who privately or publicly provide total capital for a new venture.
Where can you find funding?
First, you should think about what the right funding is. Everyon...
Let’s face it: Media failures happen to the best of us. Sometimes they’re simple mistakes that go unnoticed, and sometimes they’re catastrophic failures that can ruin a business. The vast majority of the time, though, they’re preventable.
At its core, a media failure is when the value exchange between a marketer and a media company breaks down. This can happen because a marketing strategy was poorly planned, the implementation was rushed, or the media company was unable to actually deliver the audience it promised.
That’s why at New Brave World, I always caution the teams we advise to be careful to consider legal timelines and the time and cost exposure that’s connected to custom content creation. It’s also important to ensure you’ve reserv...
Your website is like a car: if you fail to get routine oil changes, the vehicle’s performance will continue to drop until the engine stalls. Don’t let this happen to your website after all the hard work you’ve invested in getting it up and running. You, your web developer and your hosting company should follow the website maintenance checklist below.
With today’s fast-paced, ever-evolving and competitive market, a lot of companies decide to create a board of advisers that can give them fresh ideas and recommendations to keep up with today’s world.
For small companies, creating a well-run advisory board can give them an edge over their rivals. An advisory board that is composed of experienced people can help a company increase sales and flourish in their chosen industry. Seems pretty straightforward, right? But not a lot of companies do this or, if they do, do it right.
The Basics: What is an Advisory Board?
An advisory board is a group of consultants who provide advice and give support to the management of a company. They have no authority or power to arbitrate in corporate matters. The...
It’s hard to decide who has changed the most in the last 12 years: Thrillist or its co-founder and CEO Ben Lerer.
Back in 2004, Thrillist was frequently described as the male equivalent of DailyCandy, a female oriented email newsletter that sold for $125 million only to be killed by Comcast. To be clear, that is still one of the largest content exits in the Web era, and it inspired plenty of envy at the time. Many expected Thrillist to be flip-bait as well.
Fast forward to today and Thrillist has raised more venture capital than that DailyCandy acquisition– much of it during a $100 million mega round announced last year. That deal rolled up Thrillist and three other media platforms into one company called Group Nine, and Discovery invested ...
When you’re launching a travel business, there are many “what ifs” and “what nows” — especially if you’re a rookie. It’s almost too easy to get caught up in the excitement. Whether you’re trying to build out too many related products before perfecting your core business, struggling to gauge the strength of a potential partnership, or micromanaging your staff, it might be a good idea to take a step back and gain a little perspective from the pros.
After all, those pros started out where you are now, and many are willing and eager to help others get on their feet. So don’t be afraid to reach out within the tight-knit entrepreneurial community to seek advice because almost nothing is more valuable than help from someone who has been in the tre...