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ArticleWhat I Would Have Told My Former Self

What I Would Have Told My Former Self

I often picture this Marty McFly moment where I'm sitting across from my 18-year-old self, this skinny pimply-faced kid who thought he could start an Internet company, and trying so hard to impart the wisdom that cost me decades to share.

It makes me wonder whether there could have been a directional shift if only someone was helpful enough to provide just the right advice at just the right time. It's what I've dedicated my whole life to in helping my fellow Founders, but still, I wonder if I could have helped myself.

If I only had three things I could tell this young fool — what would I say, and how do I think he would have taken it?

Lesson 1: "You have 50 Years"

I never realized how much time you really have to make an impact. When I was ...



ArticleWhat is Crowdfunding?

What is Crowdfunding?

Crowdfunding at a glance

Crowdfunding is a method of raising capital through the collective effort of friends, family, customers, and individual investors.

This approach taps into the collective efforts of a large pool of individuals — primarily online via social media and crowdfunding platforms — and leverages their networks for greater reach and exposure.

How is crowdfunding different from other types of finance?

Crowdfunding is essentially the opposite of the mainstream approach to business finance. Traditionally, if a person want to raise capital to start a business or launch a new product, they would need to pack up their business plan, market research, and prototypes, and then shop their idea around to a limited pool or wealthy indiv...



ArticleFinding a Co-Founder

Finding a Co-Founder

Running a startup is a ton of work as a solo Founder, so much so that many Founders find themselves at a loss trying to get everything done. For those that are non-technical, this proves to be a challenge, as coding is essential in this day and age, so bringing on a technical co-founder is a must. This is also true for technical Founders missing the mark on the creative front, so it's no surprise that one of the most searched terms on the internet is "finding a cofounder."

It seems like it should be easy — find a co-founder (or more) that aligns with your startup idea, mission, and has the complementary skills to do all the things you don't know how to — but it's not that simple. Finding the right co-founder is a complex combination of effor...



ArticleFounder vs CEO: What's the Difference?

Founder vs CEO: What's the Difference?

Founder: The person who started the company. It is someone who has an idea and creates a business around that idea. They are the “Founding Father” or "Founding Mother" of the company, as the company would have never existed without them creating it. They are often focused on vision and big picture of the start up. They are generally the business owner, or at least one of them.

CEO: The head of the company, responsible for overseeing all aspects of it and making sure everything runs smoothly. The Chief Executive Officer runs it as a business, sets the long term plans and drives towards success. They also communicate directly to the board of directors. A Professional CEO will have the distinction of having risen through the ranks, and brings ...



ArticleLimited Liability Companies (LLC’s): What You Need to Know

Limited Liability Companies (LLC’s): What You Need to Know

WHAT IS AN LLC?

LLC means “limited liability corporation,” which is a type of business structure that creates a legal entity for the business that is separate from the business owner(s), meaning that the owner(s) are usually not personally liable for the company’s debts or lawsuits. Other common business entity structures such as corporation, general partnership, or sole proprietorship do not offer the same protections.

LLCs, which can be owned by one person (a single-member LLC) or more than one person (a multiple-member LLC), are essentially hybrid entities that combine the asset protection of a corporation with the flow-through taxation benefits of a partnership or sole proprietorship.

LLCs are a popular business entity type for new and...



ArticleWhat Problems DO Just Go Away With Time?

What Problems DO Just Go Away With Time?

Every Founder feels like their startup must be the one company that is a total shit show compared to how those other startups must be running.

We believe that if we can just get past this next set of challenges, things will finally be smooth sailing.

What we don't realize, especially if we've never done this before, is that the problems never really go away. It's just a never-ending "whack-a-mole" game with different problems.

Problems Don't Go Away — They Just Change Names

When we're small and scrappy, our problems are all about survival. How are we going to meet payroll? How are we going to land that one early investor?

They feel weighty and life-threatening — and to be fair, they are. But those formative years are stressful in the wa...



ArticleStartup Financial Assumptions

Startup Financial Assumptions

All startup financial projections are based on a few key assumptions about how we feel the business will perform.

In this section, we're going to explain what key assumptions drive our financial forecasts and how to adjust them to create a financial model that works.

Download our Income Statement Template here to get started and follow along.

What’s the Goal Here?

The Assumptions tab in our income statement template gives us a worksheet to help determine what the right values will be to populate in our projected income statement. The tab itself is just a worksheet that drives things like our revenue projections, cost assumptions, and ultimately net income.

We’ll walk through each of the assumptions in this worksheet one by one to give a little m...



ArticleThe 20 Best Startup Podcasts for 2020

The 20 Best Startup Podcasts for 2020

The past few years have seen an explosion of podcasts — it seems like everyone wants to get in on the audio. And startup founders (many of whom have probably been listening to podcasts since they started in the early aughts) are no exception! But how do you know what to listen to in this vast sea of startup podcasts?

Don’t worry — we have you covered. Here are the top 20 best startup podcasts as we head into 2020. Grab your noise cancelling earphones — and get listening.

1. Startup Therapy

Hosted by Startups.com founders and serial entrepreneurs Wil Schroter and Ryan Rutan, Startup Therapy is an inside perspective on issues startup founders really care about. From what to expect in your first year after launching to how to deal with the e...



ArticleFinding Co-Founder Fit: Interview with the Founders of Pacific Issue

Finding Co-Founder Fit: Interview with the Founders of Pacific Issue

I think it’s really important to have someone who can complement you and balance you, and we’ve definitely found that in each other.

It’s a good thing that there’s a lot of outdoor space next to Mike Koranda and Aaron May’s office, because their actual office is basically a closet.

“You don’t even want to know,” says Mike when I ask exactly how much square footage they have. “Twelve-by-five?” he estimates. “Six-by-ten?” Aaron offers.

So, yeah. It’s small.

Working in that close of quarters has its virtues, though. When you work, as Mike puts it, “literally on top of each other,” it’s hard not to check in with what the other person is doing.

And checking in is important for Mike and Aaron. A little over eighteen months ago, they co-founded a ...



ArticleWhen Founders No Longer Have Any Upside

When Founders No Longer Have Any Upside

Just because it's our startup doesn't mean we still have upside in it.

Anyone who's taken on a single round of capital and has suffered the painful dilution that comes with has had the first taste of "reduced upside." We accept it though, like taking awful medicine because we know it'll make things better in the end. But at some point that medicine stops working.

At some point, we look around and realize that our startup no longer provides the kind of upside for us we thought it would. It was easy to overlook when we could see us "making billions" but now reality has set in and we realize we just have a really stressful job that pays us way below market.

Call it What it is

First off, we have to call it what it is — a shitty deal. Is it a sh...



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