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How much time do we spend preparing our spouses for our startup journey?

Do we assume they somehow magically understand the path we've chosen to follow? Do we know for sure that our sacrifices align with their goals? When is the last time we sat down and made ourselves 100% sure that we're still on the same page?

In a business where we spend so much time recruiting talent, pitching investors and selling customers, we often overlook the most important person we should be convincing to join our cause — our spouses.

Often the single most important person in our life hasn't been afforded the same time and attention as everyone else to understand exactly why we're going down this crazy path. Or perhaps they do, but they haven't been reminded in...

Here at Startups, we hate the term “free money.” But, it’s one that people throw around a lot when they’re talking about grants. The reason we don’t call small business grants “free money” is because they take a lot of work to get. And there’s a lot of competition, so oftentimes that work doesn’t even result in a payday. Sure, you don’t have to pay back a small business grant the way you do a business loan — but it’s certainly not “free money.”

However, we also understand that small business grants can really boost a startup, if they qualify. And it’s not like other forms of startup funding — like venture capital, angel investment, and even crowdfunding — don’t also take a lot of time and effort. So we thought we’d throw together some reso...

When we talk about celebrating startup wins, it's not about a big funding round. It's the fact that we just made payroll again.

Along the way, we forget to celebrate those tiny wins. Instead, we get distracted by the day-to-day problems, the emotional roller coaster, and the grind that is startup life.

What Kind of Wins Should we Celebrate?

Every possible positive step.

We just shipped a feature. We increased site traffic by 10% over last month. Our last customer just sent us a glowing review to the team. Every last one.

Each of those victories compounds into the overall goal. When we overlook them, or worse, fail to recognize them within our team, we lose out on the opportunity to build positive morale and momentum.

In a startup, morale...

“Micro-aggressions are the biggest barrier. They add up until people feel completely hopeless about ever being included.”

– Michelle Glauser, Founder and CEO of Techtonica

Under the big tent of Startups Live, it’s easy to forget that not everyone feels equally welcome at the startup table. Issues of diversity and inclusion – gender inequality being a big one – are real and pervasive.

But, if the movement to address such issues is going to gain traction and unleash widespread transformation, there is no better space for it to happen than here. Today, our featured guest and the movement’s conductor is Michelle Glauser, the Founder + CEO of Techtonica.

“Do you want to tell us a little bit more about yourself before we get started?” invited mo...

On a first foray into crowdfunding, a founder might find that things are more complicated than they thought at first. What are the best practices? What type of crowdfunding should they do? Which of the many, many sites should they go with? It becomes clear very quickly that while they might be experts in their fields, they’re certainly not crowdfunding experts.

There are plenty of perspectives out there on what to do and what not to do; plenty of crowdfunding experts who are offering their advice to new entrepreneurs. (If we’re being honest, there are probably too many.)

The same issue comes up: How do you know who to trust?

So a good plan when tackling a crowdfunding campaign is to ask the experts. From other entrepreneurs who have been t...

If most early-stage Founders were being completely transparent with their staff, their company updates would probably look something like this:

"Hey everyone, good to see you all on Zoom. So my quick update is this — We don't know if we have enough runway to make it to our next funding round. Also, I'm getting a lot of personal emails from folks saying they don't see the vision anymore. And personally, I don't really think this was the right decision for me or my family. So.. who wants to lead with OKR updates?"

That's the kind of truth that exists for us as Founders every day, and yet we find ourselves "hiding" that truth from our staff on a daily basis. Does that make us horrible people? Do all Founders leave this kind of information out?...

What is a private investor?

The short answer: A private investor is a person or company that invests their own money into a company, with the goal of helping that company succeed and getting a return on their investment.

The long answer: The field of private investment is more varied than the short answer might make it seem at first. It's important to note that while some types of private investors may be from firms that focus solely on investments — like VC firms and angel investors — they are never from banks (for example, SBA bank loans).

The four main types of private investors

a. Friends and family

Family and Friends are often the first private investors that startups and small businesses turn to. They're a great resource for seed funding a...

When you’re looking at grants for nonprofit startups, you’re looking at an area that’s crowded with a lot of competition. But, if there’s one thing startup entrepreneurs are known for, it’s tenacity.

The reason there’s so much competition is, a) there are a limited number of grants and, b) grants — unlike other forms of funding — don’t have to be paid back. Sounds appealing, doesn’t it?

But if there’s one field that’s very familiar with grants, it’s the nonprofit field. Here’s an overview of how to secure grants to start to nonprofit startup, as well as a few types of grants for starting a nonprofit.

What is a nonprofit?

A nonprofit is an organization that puts their social mission before profit. In contrast, a social enterprise is a for-p...

…when I started StartupList, I didn’t know where it would lead or even that I was actually creating a startup. It was just a project I was working on to learn more about startups and how to build a website. It evolved into something I never could’ve imagined at the time.

There is no better way to hear the story of how Nick Frost came to champion startups than to hear it straight from his mouth. Startups Live was incredibly fortunate to have such an opportunity.

Often this collection of Founders turns over nitty gritty details of building startups, examining a particular question or aspect of the work. This talk does some of the same, but it also brings the role of fortune into the field of play – not luck, or the unexpected influence of out...

The business startup costs that are the least complicated for startups tend to be our "fixed costs" like office space, utility bills, or software expenses incurred. While these start-up costs grow with any new business, they don't scale the way our variable cost projections do when starting a business.

Fixed Costs vs. Variable Costs

The reason we separate our fixed costs versus our variable costs is that we want to isolate our startup cost categories to focus on what will truly drive our business plan. Things like scaling our advertising costs will have an exponential effect on our revenue, for example.

But our fixed costs don't have nearly this impact.

Our fixed expenses do "grow" over time, but not exponentially. Therefore we tend to separate...