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Continuing in Phase Three of a four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

• Part 1 - Anatomy of a Pitch

• Part 2 - Market Size

• Part 3 - Revenue Model

• Part 4 - Operating Model

• Part 5 - Customer Definition

• Part 6 - Customer Acquisition

• Part 7 - Funding

• Part 8 - Key Pitch Assets ( ←YOU ARE HERE 😀)

• Part 9 - Traction

Phase Four - Investor Outreach

Let's dive in!

Our investor pitch deck is just one of a handful of assets we need to have prepared for potential investors. A compelling startup pitch deck is just part of the package — if we're going to raise money and impress investors we'll need to prepare everything from our elevator pitch to our financial projections to a comprehensive...

Continuing in Phase Three of a four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

• Part 1 - Anatomy of a Pitch

• Part 2 - Market Size

• Part 3 - Revenue Model

• Part 4 - Operating Model

• Part 5 - Customer Definition

• Part 6 - Customer Acquisition

• Part 7 - Funding ( ←YOU ARE HERE 😀)

• Part 8 - Key Pitch Assets

• Part 9 - Traction

Phase Four - Investor Outreach

Welcome to part 7 of “The Pitch” — where we look at the funding ask section of our pitch deck or plan and how to get potential investors excited about our business idea.

Let’s dive in!

The real purpose of our pitch deck.

Most business plans and pitch decks are a long preamble to one question - will you fund me?

Ah, the age-old question. 🙋 It'...

Continuing in Phase Three of a four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

• Part 1 - Anatomy of a Pitch

• Part 2 - Market Size

• Part 3 - Revenue Model

• Part 4 - Operating Model ( ←YOU ARE HERE 😀)

• Part 5 - Customer Definition

• Part 6 - Customer Acquisition

• Part 7 - Funding

• Part 8 - Key Pitch Assets

• Part 9 - Traction

Phase Four - Investor Outreach

Let’s dive in!

What is an operating model?

If the Revenue Model is all about the clever ways you’re going to make money, the Operating Model is all about the clever ways you’re going to manage costs and efficiencies to earn it.

Operating Models Shouldn't Be Afterthoughts

Often the Operating Model gets the least amount of love. That’s because ...

Continuing in Phase Three of a four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

• Part 1 - Anatomy of a Pitch

• Part 2 - Market Size (←YOU ARE HERE 😀)

• Part 3 - Revenue Model

• Part 4 - Operating Model

• Part 5 - Customer Definition

• Part 6 - Customer Acquisition

• Part 7 - Funding

• Part 8 - Key Pitch Assets

• Part 9 - Traction

Phase Four - Investor Outreach

This is Part 2 of “The Pitch” — where we look at market size, how to go about estimating market size, and presenting potential market size.

Let’s dive in!

Market Sizing

Solving the Problem beautifully is nice and all, but if the Market Size of the Problem isn't big enough, you're not likely to get investors very excited.

The Market Size explai...

Welcome to Phase Three of a four-part Funding Series — The Pitch:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

• Part 1 - Anatomy of a Pitch (←YOU ARE HERE 😀)

• Part 2 - Market Size

• Part 3 - Revenue Model

• Part 4 - Operating Model

• Part 5 - Customer Definition

• Part 6 - Customer Acquisition

• Part 7 - Funding

• Part 8 - Key Pitch Assets

• Part 9 - Traction

Phase Four - Investor Outreach

Any startup interested in raising money will need a pitch presentation to share with potential investors, and successful startups all have one thing in common (most likely) a solid business idea backed by a convincing presentation deck.

In this article, we will talk about the 10 sections of a pitch and what they include.

Let’s dive in...

The Funding Slide in our investor pitch deck summarizes our investment opportunity, including our use of funds, investment amount, and what we want to accomplish in our next stage. Potential investors, from angel investors, to venture capitalists, will zero in on this part of the slide deck to determine their initial investment.

Typically this is the final slide of an investor pitch deck, where we transition from pitching investors to making the big ask.

What do Potential Investors want to know?

Our investor deck should cover three critical factors when we get our "ask slide":

"How much capital? What Round of capital?"

Many investors, from venture capitalists to angel investors, align their investments based on the amount of capital a startup co...

The Pitch Deck Traction Slide helps showcase early traction when we pitch investors. But what kind of traction metrics matter to investors? Let's walk through some common pitch deck traction slide examples showcasing user growth, growing revenue, and scaling active users.

Also, if you're concerned about showing traction in your pitch deck, don't sweat it. We'll show you how to position your traction slides even if you're pre-revenue.

Traction Slide Pitch Deck Formula

The perfect traction slide pitch deck formula incorporates three investor questions into a single slide:

Product Progress + Customer Acquisition + Visible Growth = Traction

The most stunning pitch deck examples incorporate all of these factors into their traction slides. Let's look ...

Our "How it Works" slide is where we begin explaining the mechanics of our solution in a pitch deck presentation. It's notably different than the Solution Slide of a pitch deck which sometimes confuses startup founders. We'll explain how the best pitch decks walk venture capitalists and angel investors step-by-step through their products.

How Potential Investors view the How it Works Slide

When raising money from potential investors, a successful pitch deck focuses on the needs of the audience first (read: investors). Every word in our pitch deck should be tailored to the 2 unique selling point goals they have.

Investor: "Do I understand how it works?"

In our solution slide, we explained what the product does. Now we have to begin convincing in...

Congratulations! You've made it to the end of our four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

Phase Four - Investor Outreach

• Part 1 - Investor Outreach

• Part 2 - Investor Introductions: How to Get Them

• Part 3 - The Investor Email Pitch

• Part 4 - How to Contact Investors ( ←YOU ARE HERE 😀)

Let’s dive in!

So you've got your list of angel investors, venture capitalists, random private investors, and even your rich Aunt and you're ready to blast all of them with your email pitch...

Please don't! Step.. away.. from.. the.. keyboard!

Most Founders (and we help thousands) wind up tanking their entire fundraising process the moment they hit the "send" button to potential investors. That'...

Funding a startup isn't easy, and anyone that has launched a startup knows this to be painfully true. You need money (like yesterday) and raising funds is "a process" — to state it simply. There are so many details to know and questions to ask before a round can even begin, and once the startup funding round is ready to rock, there are additional questions every founder needs to know the answer to before they take the plunge.

One of the most common questions asked — and arguably most important details to know is how much equity do you give away in seed round? With the help from members of our community, we are going to get into this question in further detail to demystify the information about raising seed capital and the amount of equity ea...