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What is product design?

Product design/a> is the entire process of taking a product from idea to customers — and everything in between.

“There’s a widespread misconception that design is all about aesthetics,” product designer Eric Eriksson [writes](https://uxdesign.cc/what-is-product-design-d95cd5339f5c). “Most people don’t seem to understand that it’s about solving problems instead.”

There’s another, more limited, definition of product design which we’re not going to explore in detail here. But basically, that other definition is talking just about how a product looks and functions. For the sake of product design for startups, we’re focusing on the more holistic, process-oriented definition.

What’s the difference between product design a...

App development is not a straightforward process, despite how much "process" developers add to the equation. There are basically 3 things that are never working in our favor:

First, the idea is in our head, not in the developers head, so the translation is a huge, time consuming challenge.

Second, we're building an app that has never existed before, so we don't actually know how people are going to use it or what features are required.

And last, we're assuming that our developer is capable of completing a working app. All of these are giant issues that should give us pause (and keep our cash in the bank for a minute!).

Focus on Milestones

We have to think about building an app in stages — not the whole enchilada all at once. To do that, w...

Founders ask the big questions for our startups. Customer service answers them.

In nearly every startup I've ever built, I've always stayed incredibly close to our customers. In fact, if you're reading this via our email list, which goes out to over 250,000 Founders like you every week, you'll notice that's my name on the reply button. That's actually me. If you're one of the brave souls who have attempted to contact what you were probably assuming was a bot or some customer service queue, you were probably surprised to get a message from me instead.

We've got over 200 people, a team of marketers, a team of customer support folks, and an insane amount of infrastructure. I also own a personal assistant business in Zirtual.com — so why am I a...

Search engine optimization is an area of digital marketing that involves using certain tactics to help your website climb the search engine results pages for queries relevant to your business.

Focusing on boosting your SEO should be a key part of your plan to build an audience, as it can help you to reach a lot more of your target customers.

In this guide, we are going to outline 7 different tips for improving your on-page SEO and improving your site’s search engine visibility. Read on to find out more.

What is on-page SEO?

When we talk about on-page SEO, we’re referring to changes you can make to your own website in order to boost your search engine rankings. This can involve writing optimized copy, creating SEO-friendly content, and e...

What is product strategy?

Product strategy is the combination of a high-level vision of what your company is going to accomplish and the steps you’re going to take to get there. Basically, you’re turning your product vision into your product roadmap. It’s something of a transitional step in the top-down process of transforming your grand vision for your startup into an actual, product design.

Most companies have more than one product strategy. In addition to an overarching product strategy that applies to the direction the whole company is headed, if your company has more than more product, then each one is going to need its own product strategy.

For many startups, the overarching product strategy and the specific product strategy overlap,...