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ArticleGrants for Nonprofit Startups: Everything You Need to Know

Grants for Nonprofit Startups: Everything You Need to Know

When you’re looking at grants for nonprofit startups, you’re looking at an area that’s crowded with a lot of competition. But, if there’s one thing startup entrepreneurs are known for, it’s tenacity.

The reason there’s so much competition is, a) there are a limited number of grants and, b) grants — unlike other forms of funding — don’t have to be paid back. Sounds appealing, doesn’t it?

But if there’s one field that’s very familiar with grants, it’s the nonprofit field. Here’s an overview of how to secure grants to start to nonprofit startup, as well as a few types of grants for starting a nonprofit.

What is a nonprofit?

A nonprofit is an organization that puts their social mission before profit. In contrast, a social enterprise is a for-p...



ArticleHow Startups.co Became My Dream Job

How Startups.co Became My Dream Job

Here’s the short version:

I created Startups.co as my dream job. There wasn’t any magic to it – but I had to be painfully honest about how I really wanted the rest of my life to play out.

This is how I did it.

Imagine this: as of today, you are now working at your dream job.

What would that look like?

Get really detailed with it: How would every hour of the day go? What would you get to do? What would you never, ever, ever, ever have to do again? Have you written all of this down and made a plan around it?

Yeah, neither did I – for about 18 years in a row.

And then I did, and it was the most profound and relatively simple change I ever made. So much so that I have dedicated the rest of my life to helping my fellow Founders align what they ...



ArticleFive Tips for Startups Pitching Retail: A Retail Executive’s  Point of View

Five Tips for Startups Pitching Retail: A Retail Executive’s Point of View

For a growing product startup, there is no better triumph than seeing your product on the shelves and online store of a billion-dollar retailer. It provides incredible social proof, validates your concept, and shows you’ve got what it takes to scale into a profitable business.

Unfortunately, for many startup founders, there exists a veil of mystery over what it actually takes to stand out to retailers in a crowded sea of established product companies and competing product startups.

Fortunately for you, we have the inside scoop from Rick Rommel, a partner at Sprosty Network and founder of RetailXelerator. Rick is a former Best Buy SVP, and was founder of its Exclusive Brands private-label business. He spent a decade both selecting and develo...



Article10 Pitch Tips From 500 Startups

10 Pitch Tips From 500 Startups

I was fortunate enough to travel to San Francisco for a week in early May and on one of my evenings I attended a pitch night which was moderated and judged by 500 Startups. These tips don’t just apply in the startup-world, but also apply for any type of persuasive presentation environment. Here’s what I learned:

1. Tell a story

I’m sure you’ve heard this a thousand times. However, what does that mean? For starters, when you’re explaining your product, don’t be so transactional — e.g. try not to explain your pitch as follows “if you struggle to track your logistics when you go for traveling, use our app.” It won’t help you to connect with your audience, it won’t help your audience remember your solution, and your audience won’t be able to r...



ArticleThe Top 17 Startups.co Articles of 2017

The Top 17 Startups.co Articles of 2017

Truly, it has been a busy and productive year! Here at Startups.co, we will be taking it easy, spending time with our families and drinking way too much ‘nog until the New Year.

While we are on this short hiatus — lets take a stroll down memory lane and review the top 17 articles that we published in 2017.

Read them all at once, or portion them out like a kid trying to make Christmas candy last until Easter. Either way — we won’t judge. Enjoy!

1. How to Write a Business Plan For Investors (That They Will Love)

A good business plan should do more than explain what your company does, how you earn money and what you want to do. It should also tell a persuasive story and illustrate the many ways that your company and product are Grade-A Awesom...



ArticleStartups.co: New Site, New Narrative

Startups.co: New Site, New Narrative

Today isn’t just about our new site launch – it’s about why we launched it. For those of you that have been following our story for the past few years, you know that we’ve grown our startup platform quite a bit, helping over a million startups get from idea to launch.

Most of what you’ve seen has focused on our products, whether it’s Fundable for raising capital, Clarity.fm for finding mentors, or Launchrock for acquiring customers.

But behind the scenes, we’ve been working on something far bigger: our community.

Bringing the startup community together has always been our greatest goal. This site launch has given us the opportunity to make it happen, and offer our vision for a new voice and a fresh narrative to the startup journey.

More imp...



ArticleThe Startups.co Guide: Setting Business Goals

The Startups.co Guide: Setting Business Goals

So, you’re launching a startup. Big goals obviously aren’t an issue. You want 10x customers! You want to 4x your retention rate! You want to be the next Facebook or the Airbnb of X!

The big stuff is what entrepreneurs are good at. But it’s in breaking those big steps down into smaller, actionable ones where we tend to trip up. I’d even go as far as to say that the inability to break big goals down into smaller business goals and then into short-term objectives is one of the main reasons that the majority of startups fail.

Sound familiar?

So, how do you go from big goal to smaller goal to actionable steps you can start taking right now? The process is going to be different for every startup, of course, but here’s how to start.

Name the big g...



ArticleBrand Identity for Startups: What’s in a Domain Name?

Brand Identity for Startups: What’s in a Domain Name?

I often see entrepreneurs searching for domains that enable them to stuff their URLs with keywords. Thanks to William Shakespeare, most people don’t think a name is worth much as long as their businesses do what they’re supposed to.

But think about it: The titles of books, movies, and bands are all representative of the things attached to them. Names mean something, and they shouldn’t be slapped on as mere afterthoughts.

Tips on Establishing a
brand identity for startups

For a decade, our business was called Domainsatcost.ca. It followed all the “best practices” we commonly see — it was rich in keywords, search-friendly, short, straightforward, descriptive, and geographically situated. Yet it lacked something very important: an identity. R...



Article6 Common Mistakes That Startups Make

6 Common Mistakes That Startups Make

Starting a business is not as easy as it might seem on the surface—and launching a startup can be even more challenging! This is because a majority of entrepreneurs have little to no earlier experiences in the business world. Save for an awesome idea, there are other things to consider—like recruitment, finance, legal issues, management, and so on.

We’ve all heard that that 9 out of 10 startups fail, but what are these stats based on? The Huffington Post claims that 95% of startups fail—Does that mean that almost all new businesses fail? I hope not.

However, not all statistics are discouraging. According to the US Bureau of Labor Statistics—over 55% of all newly-created businesses cross a 5-year threshold. Small Business Administration (SB...



ArticleHow Startups Are Using Virtual Assistants

How Startups Are Using Virtual Assistants

For busy startup teams, the name of the game today more than ever is productivity.

FitStars CEO and co-founder Mike Maser sums it up perfectly: “When you’re building a vision, a team and a product all at once, time is your ultimate currency. Every day presents both the opportunity to break ground and the risk of losing ground. At the end of the day I’d trade anything for an extra hour to ensure we’ve taken a step forward.”

And when you’re a startup, working at the breakneck speed of startups, it’s only natural that things start falling through the cracks. Social media gets neglected, correspondence goes unresponded-to. Every startup has a laundry list of items they should be doing but aren’t or things they are doing, but could be doi...



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