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Guessing is Not a Successful Sales Strategy. Create an ideal customer profile instead.

Think your product is “for everyone”? That’s cute. It’s also a ticket to early stage startup hell.

One of the top reasons startups fail (42%!) is building something nobody actually needs. Translation: they never clearly defined who their real customer was. In startup post-mortems you’ll hear the haunting refrain: “no market need.”

An Ideal Customer Profile (ICP) is the antidote to that fate. It’s the crystal-clear picture of who truly needs what you’re selling. An ICP helps in qualifying leads effectively, ensuring your sales and marketing teams focus on the target audience.

Without it, you’re basically playing darts blindfolded and hoping for a bullseye...

What an exciting moment! You’re looking to scale up your startup and need to bring in a growth agency to help you do that. But, it’s a big decision. Choosing the wrong agency will lead to months of delayed growth, thousands of dollars in wasted spend, and difficult conversations down the line trying to understand where it all went wrong.

This means it is vitally important you make the right decision from the get-go. There are hundreds of marketing agencies out there, but if you are in the startup phase of growth I’d recommend going with a startup growth agency that has experience in the earlier stages.

I have done some of the research for you by putting together a list of the top 9 startup agencies I know deliver great results. So, at least...

Yes, AI is actually going to change everything, and No, we're not all totally screwed.

Why? Because every time we embrace change as Founders, we create exponentially more value than has ever existed before. And every time things change, everyone freaks out and thinks the "old ways" were the only way things should have been done.

I'm an avid carpenter — I build tons of stuff with power tools. Every time I'm zipping through a piece of lumber with my portable saw I think, "Some poor bastard used to have to do this by hand. I bet the moment he saw an electric saw, he figured he'd be out of a job!"

What we're missing with that line of thinking isn't whether we'll be displaced — it's whether we should have been doing that work by hand, to begin w...

Tap into the power of startup communities to help you take your ideas and business plans further. These incredible networks offer a wealth of resources, mentorship, and networking opportunities that can be invaluable when starting out on an entrepreneurial venture.

In this blog post, we will look at why these innovative startup ecosystems are so important in America, as well as explore options for international entrepreneurs who want to access these global community support structures too. Finally, early-stage investor input is discussed with tips shared on how best to navigate through the process successfully!

Short Summary

• Startup communities provide powerful resources and connections to help entrepreneurs succeed.

• Explore the vibrant startu...

Businesses need to be able to access capital for growth and stability, which is why understanding the different approaches to raising funds is essential. This blog post provides an in-depth guide on analyzing, comparing, and applying various methods of obtaining funding so that companies have the ample financial resources they require.

Short Summary

• Understanding the importance of capital raising and different methods available to businesses.

• Evaluating pros & cons of equity financing vs debt financing, as well as innovative strategies such as crowdfunding, peer-to-peer lending, and strategic partnerships.

• Attracting investors by crafting a compelling pitch, building a strong network & demonstrating past successes. Plus preparing for capital ra...

Venture capital, when provided by venture capitalists, serves a crucial role in stimulating economic growth and fostering innovation. Without it, the market landscape would be devoid of innovative startups with groundbreaking ideas. Fortunately, this form of funding gives life to these businesses, which in turn promotes progress for all. In this blog post, we discuss how venture capital works from its structure and ecosystem to potential risks as well as rewards that come along with it.

Short Summary

• Venture capital is a form of private equity investment that provides capital to high-potential startups and small businesses.

• It involves an extensive process of due diligence, term sheet negotiations, and post-investment support for portfolio com...

Have you ever had a desire to have total control, make an impact on the world, and establish something that will last for generations?

If so, then entrepreneurship is likely your ticket. But what does it actually mean to become an entrepreneur? The journey for entrepreneurs can be both exciting and gratifying, yet at times challenging and risky. There are plenty of possibilities if done correctly.

Here we'll discuss in depth the concept of becoming successful as an entrepreneur — from gaining insight into crucial entrepreneurial thinking required all the way through to how one may navigate running their own business — offering practical guidance specifically tailored towards early-stage entrepreneurs.

In conclusion, you'll be far more prepa...

It is difficult to predict the specific types of startups that will be most successful in 2023, as the success of a startup can depend on a variety of factors such as market demand, competition, and the unique value proposition of the business.

However, here are 20 business ideas to start the brainstorming process:

1 - Virtual events platform

Virtual events, such as conferences, trade shows, and workshops, have become increasingly popular in recent years due to the rise of remote work and the convenience of participating in events online. A virtual events platform could be a successful startup business model for a number of reasons:

Market demand:

There is a growing demand for virtual events as more organizations look for ways to host events onl...

If our startup sinks, everyone else gets a life raft — but Founders go down with the ship.

There are a million stories about how other entrepreneurs were able to scale successfully, but what we rarely hear about is what happens when things aren't so rosy, which is ironic since most startups don't have that picturesque outcome AND this is a great learning opportunity.

The reality is most Founders find themselves inextricably tied to their startup baby at a very personal financial level.

This means when things go sideways, it's not just the startup that's in jeopardy — it's our personal lives that get pulled into the mucky-muck. And if this is your first startup — this may not be apparent at all.

Most Big, Successful Businesses of Today Were ...

Founders don't get lucky — that's how lottery winners make their money.

From the outside, though, it often looks the same. People read about a company going public or hear about some Founder they know getting their startup acquired and think "Wow, what good luck they've had!"

They view our windfall as some stroke of luck, and as importantly they view our proceeds as something that should be doled out to everyone. In the worst case, they may even try to make us feel guilty about such great fortune — if we haven't already done that to ourselves.

It wasn't "Good Luck" it was "Good Fortune"

In order for a Founder to exit they couldn't rely on luck. Luck is what happens when we're at the blackjack table and you get dealt an ace and a king. Luck is w...