Growth expert Steve Patti joined us for a Clarity Live webinar last week to share some of his key lessons for growth. We’re sharing his top tips to keep you on the right track for startup success.

Steve’s three steps for startup growth are outlined below.

Step One: Understand the Approach for Becoming Customer-Centric

Get the Story Right: Be clear about why buyers should care about what you have to sell. Nail your positioning statement and then quantify it in terms of business outcomes that matter to customers.

Apply It: Once the brand positioning is defined and quantified, apply it to your messaging strategy, content production, lead generation tactics, and in your sales process so that you become your positioning.

Keep It Relevant: Audit ...

Owning a startup, to many, is the epitome of the American dream. Who doesn’t pine the work day away thinking about being their own boss, escaping the hamster wheel of being a salaried employee or clock puncher, and making your own destiny?

However, one area where may new entrepreneurs and small business owners fall short is dealing with the law and regulations. Typically, new business owners starting out have not had to worry about legal issues in their past jobs; now however, at the helm of your own company, that lack of knowledge can be detrimental.

Ignorance of the law can inhibit your company’s growth, expose you, your employees, and your customers to significant liability risk, and even put you into legal jeopardy if you run too far a...

Just like there are many different kinds of capital round raises for businesses in all stages of growth, there are a variety of crowdfunding types. Which crowdfunding method an entrepreneur selects depends on the type of product or service they offer and their goals for growth.

The three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. This guide looks primarily at rewards-based and equity crowdfunding.

1. Donation-Based Crowdfunding

Broadly speaking, it’s correct to think of any crowdfunding campaign in which there is no financial return to the investors or contributors as donation-based crowdfunding.

Common donation-based crowdfunding initiatives include fundraising for disaster relief, charities...

Crowdfunding is a method of raising capital through the collective effort of friends, family, customers, and individual investors. This approach taps into the collective efforts of a large pool of individuals — primarily online via social media and crowdfunding platforms — and leverages their networks for greater reach and exposure.

Crowdfunding is a rapidly growing industry. Below, we explore key statistics including the average raise sizes, the impact marketing has on average raise, and the underlying demographics driving crowdfunding.

KEY CROWDFUNDING STATISTICS

Crowdfunding has Raised A LOT of Money

What may have seemed like a niche way to raise money at first is now a major force in fundraising. Worldwide, companies and individuals ha...

We all love to act like we’re reinventing the wheel here in Startup Land. And, sometimes, (maybe even a lot of the time), we are. The startup world has dramatically changed how the business world operates: from company perks to customer service to everyone suddenly thinking that an open plan office is less oppressive than one with cubicles.

(Spoiler alert: It’s not.)

We’ve also invented a new understanding around the stages of a startup business. Granted, it’s not a total reinvention of the business stage wheel — maybe “evolution” is a better descriptor for how we’ve come to determine the stages of a startup. But there are parts of this “new model” that are certainly unique to our particular way of doing things. And one of those parts is th...

When you see about 50 investor pitch decks a week over 14 years, you see A LOT of repeat mistakes. And when you fix these decks, you see many successes.

People ask me: “How many slides should the startup pitch deck have?” Or they’re sticking to a template that forces them into something that just doesn’t work.

So is there one “right” way to do a pitch deck? I think so! But if everyone uses the same method, won’t they all look the same? The answer is a resounding no!

Buildings are built with the same idea — a foundation, frame, walls, windows, paint, etc. But each building has it’s unique characteristics. Without a proper structure, however, your building might collapse. So too, your pitch!

It’s All About The Story

So what is that elusive s...

Looking for small business grants that are geared towards immigrants and minorities? Well, you’re not the only one. Business grants are often described as “free money,” so they tend to be pretty popular.

But, here at Startups, we hate the term “free money.” It’s a word that people throw around a lot when they’re talking about grants. The reason we don’t call small business grants “free money” is because they take a lot of work to get. And there’s a lot of competition, so oftentimes that work doesn’t even result in a payday. Sure, you don’t have to pay back a small business grant the way you do a business loan — but it’s certainly not “free money.”

However, we also understand that minority business grants can really boost a startup, if they ...

Although plenty of established corporations have begun to embrace niche areas of the green movement, they’re often slow to change. Consequently, achieving true sustainability can take a long time — but it doesn’t have to. Thanks to a new breed of disruptive entrepreneurs, the majority of vertical markets are tackling green initiatives and spurring widespread interest in smarter stewardship of natural resources.

This evolutionary process toward greener values, policies, and models hasn’t been lost on stakeholders. From the consumer to the employee to the potential new hire, people universally are increasing their expectations of brands when it comes to aligning with their environmental values. Investors know this innately; even larger ones a...

A source of employee dissatisfaction is ALWAYS a lack of communication. It’s in the top three complaints your team has. I guarantee it. Your team wants more info than you give.

Inevitably you’ve tried a weekly team meeting. You put it on the calendar.

The first one was a resounding success. You had so much to say that the meeting ran into overtime.

The second meeting wasn’t bad, but the content dropped.

By the third meeting, you struggled to scrape together enough to fill the time. You shifted to monthly as a compromise.

Within four months the meeting was gone from everyone’s calendar. Or worse yet, it has continued as a painful time waster spent reviewing long to-do lists.

Think about this. For a team of 25, a one hour meeting is costing y...

In the early days of my career, my definition of success was pretty run-of-the-mill. It was all based in corporate metrics while I managed to build three profitable startups. But then my middle child, Teddy, was born with a life-threatening congenital diaphragmatic hernia, and everything changed.

My wife and I started the Incredible Teddy Foundation to help raise awareness about CDH and give financial assistance to families. After a difficult period, our son is doing well now. But his struggle brought me to completely redefine what success meant to me. No longer is it set just by business achievements, but by giving back — the classic “doing good while doing well.”

A New Foundation, a New Chapter

The experience of building a charitable fou...