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Most small business owners and entrepreneurs have considered the question of whether or not to hire additional help. Whether you are just starting out, looking to expand, or simply need to become more organized and efficient, the need to delegate common administrative tasks is a typical problem.

Knowing you need help is the easy part, but making the decision of how to get that help is a little more daunting. Is it better to hire in-house or do you need a Virtual Assistant? Is a VA cost effective? What are the real benefits to the business and the user if you hire a Virtual Assistant?

We’ve honed in 5 important reasons you should hire a Virtual Assistant and the positive impact it will have on your business and your work-life balance.

1. Us...

Becoming a Founder is often the first time our lives where the advice of others — even our parents — may not necessarily be useful advice.

That isn't to say getting feedback on our idea isn't important, it just means that we have to be hyper-aware about how we get feedback and who we're asking to evaluate our idea.

My (Insert Smart Person) says this is dumb. Is it?

The first mistake we make in letting others evaluate our idea is determining whether they are in fact qualified to be making this evaluation.

Let me put it this way: I'm Wil Schroter, Founder & CEO of Startups.com. I've started 9 startups and helped over 1 million Founders on our platform. If you come to me with an idea about how to take a screen-printing business to market, I'...

Creating an effective pitch deck is one of the most important tools for getting a new venture off the ground. It can feel like an impossible task — especially if you lack design skills or are low on funds.

However, this guide demonstrates a detailed and reliable process to create a successful pitch deck without having to outsource the work. Remain in control of your project and influence investors to get on-board. Let’s get started!

Importance of a Pitch Deck

Take this scenario as an example, my friend Luke and I have been bootstrapping a brand new project called Kangarooo. It’s a mobile interface with travel guides as well as the ability to search local activities and even book them right on the app, created specifically for travelers in ...

Are you the same person you were a year ago? Ten years ago? Of course not. We’re all destined to evolve due to a variety of factors, whether through sudden, life-changing experiences or a slowly morphing sense of self.

Why, then, are we as businesspeople shocked when team members no longer seem to be ideal for their roles? Shouldn’t we anticipate and plan for this reality? And if we did, wouldn’t it be so much easier to move our talented co-workers into positions that make more sense according to who they are, not who they were?

Entrepreneurs everywhere would be wise to think like a Vegas dealer and consider shuffling the deck once in a while to realign everyone’s priorities.

Why Employee Misalignment Happens

When businesses start out, tea...

When it comes to small business loans, you have two options: private and government loans. While private lenders may be reluctant to take a risk on a new business or startup, government business loans were created specifically to boost small business in the United States.

As a result, you might find that it’s easier to secure a small business loan from the government than it is to secure one from a private lender.

Most government business loans are managed through the Small Business Association (SBA), which partners with lending institutions that actually distribute the money.

Because the loan is backed by the government — meaning if you default, the government pays of the balance — banks and credit unions are more likely to take a risk ...

Funding doesn't make a lot of sense to first time Founders. In our minds, we think, "Hey, investors want to make money, so if my startup can make money, who cares how big it gets?"

Unfortunately, that thinking overlooks one big fact: that for every one investor check out there, there are hundreds of startups competing for it.

In order to understand how investors look at one deal versus another, we first have to understand how investors look at deals in the first place.

Investors Need Big Returns

There's no absolute rule here, but investor behavior generally follows a consistent trend. Most "professional" investors (people who invest consistently) gravitate toward investments that can yield an exponential return, such as an IPO.

The think...

When we talk about celebrating startup wins, it's not about a big funding round. It's the fact that we just made payroll again.

Along the way, we forget to celebrate those tiny wins. Instead, we get distracted by the day-to-day problems, the emotional roller coaster, and the grind that is startup life.

What Kind of Wins Should we Celebrate?

Every possible positive step.

We just shipped a feature. We increased site traffic by 10% over last month. Our last customer just sent us a glowing review to the team. Every last one.

Each of those victories compounds into the overall goal. When we overlook them, or worse, fail to recognize them within our team, we lose out on the opportunity to build positive morale and momentum.

In a startup, morale...

What is an EIN?

EIN stands for “employee identification number” and it’s the number assigned to your startup for tax purposes. Think of it like your company’s social security number. The EIN is also known as a Federal Tax Identification Number.

The EIN is nine digits in this format: XX-XXXXXXX.

Does my business need an EIN?

Most businesses do need an EIN — they’re necessary for filing taxes and for payroll. EINs are needed by employers, sole proprietors, corporations, partnerships, non-profit associations, trusts, estates of decedents, government agencies, some individuals, and some business entities. Some businesses are exempt from having an EIN, but may choose to get one anyway as having an EIN can make certain government processes simp...

The Price Ain’t Right.

As a startup company, pricing a project, your work or your time, is a difficult task, and one you will face from the get go in your business adventure. From experience, it is easy to underprice, and for whatever reason, easy to underprice regularly, again and again, and believe me, you will tire of concluding that “we are too fucking cheap!” after a while.

WHY STARTUPS UNDERPRICE WORK

Pricing work correctly is no easy feat, when you have to consider questions such as the following; What is the rate you want to earn? Should you charge day rates, rather than hourly rates? What would your wage be? (Note: you will want to write ‘ten million pounds’ here, unfortunately it is probably some way short of that.) What do your ...

What are customer profiles?

After you figure out your big idea and before the world is obsessed with your product, you have to find your customers. And in order to find your customers, you have to create customer profiles.

An ideal customer profile — or customer persona — is a way of defining and categorizing your customers so that you can:

1. shape your startup to their needs and;
2. market to them more effectively.

That’s the simple explanation. Now, per usual, let’s do a deep dive into the more complicated one.

Why are customer profiles important?

Ideal customer profiles are important because without one, your startup is going to waste a lot of time trying to attract customers who are, at baseline, just not attracted to your product. They’...