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Article13 Key Business Plan Components

13 Key Business Plan Components

As is the case with most big projects, crafting a business plan is one of those things that takes an incredible amount of diligence and no shortage of courage. After all, your business idea is probably more than just some passionless money-making ploy — it’s your dream that you’re getting ready to lay bare for the world to scrutinize!

Never fear!

We have 4 sample business plans here to make it all less scary.

If you approach this with a firm understanding of what key information to include in each section of your business plan and know how each section works together to form a cohesive, compelling, and — above all — persuasive whole, it will make the writing process a whole lot less daunting.

We’re about to help you do exactly that by deconstru...



ArticleThe Power of the “One Thing” Rule

The Power of the “One Thing” Rule

I consider myself a highly productive guy, despite many, many challenges to the contrary.

I’ve got crazy ADHD. I run a company with over 150 people who need my attention all day long. I am responsible for being the CEO of the company, writing copy, managing our financials, new product strategy, acquisitions, and about 90 other things. I also have 2 little kids and my family lives in 2 cities that we travel back and forth from constantly. It’s nuts.

My life is defined by distraction. Yet the reason I can constantly stay on top of so many things isn’t because I’m always getting lots of stuff done simultaneously – it’s because I focus on getting just one thing done every day.

One thing. Every day. That’s it.

You and I are probably looking at t...



ArticleOne and Not Done

One and Not Done

Some entrepreneurs sail blissfully into the sunset after their first big payday. Others — like us — can’t imagine anything more boring. Instead, we thrive on constantly risking it all to build something out of nothing.

This condition of serial entrepreneurship is what I call “one and not done” syndrome. Maybe we’re crazy to be willing to start a business again and again. We know it will be hard, if not seemingly impossible, and there will be times when we will be overwhelmed with frustration. In spite of that, we know the journey is worth it.

If you’re this special breed of entrepreneur, I feel both sorry and happy for you. More than anything, I welcome you to the club.

There is a magic to what we do as entrepreneurs. We can create a thrivi...



ArticleEverything You Need To Know About Pitching Investors

Everything You Need To Know About Pitching Investors

The investor pitch. It's feared. It's desired. It's terrifying.

But don't worry: We've got you covered. Here's everything you need to know about that all-important investor pitch.

What should your investor pitch include?

Invisu.me Co-Founder and CEO Donna Griffit is a master pitcher who has helped countless founders distill their pitch down to exactly what they need — and nothing they don’t. She had the opportunity to sit in on a private pitching event where a delegation of startups had the opportunity give a five minute pitch and receive direct feedback from a group of top-tier Silicon Valley VC’s. (So top tier that she can’t even say who was there but, trust us, you will want to memorize this section before your next pitch.)

Here’s what ...



ArticleInterview with Nate Checketts, Co-Founder and CEO of Rhone (Part II)

Interview with Nate Checketts, Co-Founder and CEO of Rhone (Part II)

This is Part II of our interview with Rhone co-Founder and CEO Nate Checketts. To check out Part I, click here.


I think that happens in every industry and every business, that there are these assumptions that nobody bothers asking about. And for us, especially at the beginning, it was important that we ask a lot of those questions.

The thing about inspiration is that it can come from anywhere. For Rhone co-Founder and CEO Nate Checketts, it came in the form of a smelly t-shirt.

“I was working at the NFL, and I got a lot of free product just by working there,” Nate remembers. “But the product would always start to smell after only a handful of washings.”

Nate credits a frank comment from his sister at a family gathering for getting the whe...



ArticleSmall Business Grants For Immigrants and Minorities

Small Business Grants For Immigrants and Minorities

Looking for small business grants that are geared towards immigrants and minorities? Well, you’re not the only one. Business grants are often described as “free money,” so they tend to be pretty popular.

But, here at Startups, we hate the term “free money.” It’s a word that people throw around a lot when they’re talking about grants. The reason we don’t call small business grants “free money” is because they take a lot of work to get. And there’s a lot of competition, so oftentimes that work doesn’t even result in a payday. Sure, you don’t have to pay back a small business grant the way you do a business loan — but it’s certainly not “free money.”

However, we also understand that minority business grants can really boost a startup, if they ...



ArticleMinority-Owned Businesses

Minority-Owned Businesses

What is a minority-owned business?

In order to be considered a "minority" in the world of small business, you must be at least 25%...

  • African-American
  • Hispanic-American
  • Asian-American
  • Pacific Islander
  • Alaskan Native
  • American Indian

Women-owned businesses, on the other hand, are another category.

In order for a business to qualify as minority-owned, it needs to be at least 51% owned by a person or persons from one of those groups.

Additionally, you’ll often need to be certified as a minority business enterprise (MBE) or a disadvantaged business enterprise (DBE) in order to qualify for certain loans or grants.

That’s not the case for all loans and grants, however, so make sure it’s a requirement before going through the process of gettin...



ArticleInterview with Neil Patel On Breaking Down Barriers to Productivity

Interview with Neil Patel On Breaking Down Barriers to Productivity

There are busy entrepreneurs, and then there are people who live, eat, breath, and sleep work. They’re driven by a passion for getting the job done, and they are most happy when they’re being productive. In fact, a study from the University of Warwick found that happiness can make people up to 12% more productive.

Are the most effective, successful, and productive entrepreneurs killing it with their daily schedule because they’re happy, or is there something else driving them?

I recently sat down with serial entrepreneur Neil Patel, someone I consider to be one of the busiest, hardest-working people I know.

With multiple successful startups under his belt, like Kissmetrics and Crazy Egg (and a constant stream of new content on NeilPatel.c...



ArticleHow to Start a Crypto Startup

How to Start a Crypto Startup

A crypto startup is a business that deals with cryptocurrencies. Startups focused on this industry have been popping up all over the world in recent years. With the rise of Bitcoin, Ethereum, and other cryptocurrencies, many entrepreneurs are looking to create their own crypto or blockchain-based startup.

It sounds easy enough in theory, but for those new to the industry, it's much like learning another language. In this article, we aim to define, expand on, and share insights we have compiled to demystify the process of launching a crypto startup.

There are five main steps to starting a crypto startup (we'll expand more on this below):

1. Identify a problem that needs solving.

2. Create a white paper outlining the idea (i.e. a solution to the...



ArticleHow Much Should I Invest In My Startup?

How Much Should I Invest In My Startup?

"Do I bet the farm or hold it all back?"

We often wonder whether every dollar of our personal savings should be going toward our startup, or toward our safety.

On the one hand, if we don't bet our cash on our startup, we're starving the very thing we need to grow with. On the other hand, if we spend that money, we'll never be able to sleep at night knowing our safe landing has been pulled away.

So do I spend it or save it?

Don't spend it all. Seriously — don't.

There's a point at which depleting all of our savings and personal cushion works against us. We start shifting our focus from "growing the business" to "surviving personally" (more than it already is!) and at that point, we're in a downward spiral.

How much do I keep in savings?

I...



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