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ArticleA Chat with Unforeseen Startup Warrior Nick Frost

A Chat with Unforeseen Startup Warrior Nick Frost

…when I started StartupList, I didn’t know where it would lead or even that I was actually creating a startup. It was just a project I was working on to learn more about startups and how to build a website. It evolved into something I never could’ve imagined at the time.

There is no better way to hear the story of how Nick Frost came to champion startups than to hear it straight from his mouth. Startups Live was incredibly fortunate to have such an opportunity.

Often this collection of Founders turns over nitty gritty details of building startups, examining a particular question or aspect of the work. This talk does some of the same, but it also brings the role of fortune into the field of play – not luck, or the unexpected influence of out...



ArticleThe Age of Napoleons: Conquerers in Tech

The Age of Napoleons: Conquerers in Tech

It’s no secret that our time in history is unique. Our times are unique in a myriad of ways, but an area of some concern is the state of entrepreneurship in the world of technology.

In recent decades fund-raising has become not only much easier, but also more popular. Even businesses with seemingly little potential to truly become scalable, try to raise money, and they even sometimes succeed. While fund-raising is a decent way to scratch that entrepreneurial itch, it’s not end-game for aspiring entrepreneurial-Napoleons.

In some ways, the entrepreneurial scene hasn’t changed much in the last 100 years. For example, the average age of entrepreneurs today is not significantly younger than 100 years ago.

Steve Blank considers his parents, who ...



ArticleHow to Make an Easy Transition From Employee to Employer

How to Make an Easy Transition From Employee to Employer

Most people who start their own businesses must make a transition from employee to entrepreneur. There are some exceptions, such as people who are brought up in a family of business owners. For the most part, though, society trains us to be employees. This starts in school and continues as we begin to earn money with part-time and full-time jobs.

So when you decide to take the plunge and start your own business, it can be easy to unwittingly bring an employee mindset with you. Here are some pointers to keep in mind to help you make this crucial transition:

Consider a Gradual Transition

There are both pros and cons of leaving your job and putting all of your energy into your own business. On the one hand, you can devote all of your time to ...



ArticleCMO of FreshBooks Talks About the Biggest Problem with Scaling Startups

CMO of FreshBooks Talks About the Biggest Problem with Scaling Startups

Stuart MacDonald is a digital business guy who loves making customers happy and building great teams. A mentor, investor, consultant and frequent speaker on things digital and entrepreneurial, Stuart is the veteran of several startups including starting Expedia.ca in Toronto. Stuart went on from there to become CMO and SVP Packages of Expedia.com in Seattle. He also co-founded mesh, Canada’s web conference discussing how the Internet is impacting how we live and work, and meshmarketing, Canada’s one day digital marketing power conference. Most recently, Stuart joined FreshBooks as the CMO, responsible for marketing, sales, support and revenue.

Q: You founded Expedia.ca and changed the way Canadians book travel. How were you able to change t...



ArticleHow to Outsource Even If You’re a Control Freak

How to Outsource Even If You’re a Control Freak

Do you find it hard not to micromanage every little aspect of your business?

Are you guilty of wishing that you could just clone yourself?

You’re not alone, but you can become far more effective when you outsource everything you don’t absolutely HAVE to be involved with. Plus, there are some tasks that — sorry — someone else could be doing much better — as challenging as that can be to admit to yourself.

Here are three essential keys to make sure that delegating part of your work is as painless (and even as enjoyable) as possible.

Choose Tasks to Delegate

These are the things that you don’t really want to do, but are scared to let go of. Some examples might include work-related minutia, like posting to social media, filtering emails, and tr...



ArticleEstablishing a Referral Network

Establishing a Referral Network

Got questions? Ask thousands of world class expert mentors from Clarity.fm!


What’s a good way to establish a solid referral network?

I am asking clients for their dentists’ names and then calling them up one by one. Few dentists are willing to meet me, and I find the process tedious. I am curious to find if there’s another, more efficient way to reach my target clients. I am looking for something other than website SEO.

Humberto Valle, Entrepreneur, answered:

Hello, I’m a marketer and strategist by trade. One of the best in Arizona, where I reside.
I can guarantee you that a fundamental reason is that you are calling and talking more about you instead of them. Do your homework on dental services. Aim for one genuine friendly relationship...



Article“Be Powerful”: How the Women Leaders at Plated Built a Culture of Female Empowerment

“Be Powerful”: How the Women Leaders at Plated Built a Culture of Female Empowerment

Data has shown that companies with more women leaders are also more profitable. At Plated, an NY-based company that delivers pre-portioned ingredients and recipes each week, women leaders are committed to growing and developing a culture of female empowerment and leadership from the bottom up.

BAWS (Bad Ass Women’s Society), Plated’s internal women’s group, was born from the realization that Plated was a first job or a first startup environment for many of the women working in HQ.

“Having this group here to meet and do things every week makes us happier employees who work better together on their own, so the return on investment is clear. Having a support group helps us all work better,” said Elana.

Besides helping the team work better tog...



ArticleInfographic: Why We Like, Comment, and Share on Facebook

Infographic: Why We Like, Comment, and Share on Facebook

Have you ever wondered why people like, comment, and share on Facebook? If you haven’t, you should. Why? Because understanding why people enjoy doing these things will help you generate more Facebook traffic.

So, if you want to get more Facebook traffic, first you need to understand what motivates people to use Facebook. I’ve created this infographic to help you gain that understanding:

Click on the image below to see a larger view:

Click here to view an enlarged version of this infographic.

Conclusion

When it comes to generating traffic from Facebook, I’ve seen firsthand that writing blog posts that are interesting, important, timely, and funny usually does the trick.

By leveraging the data in the infographic above, you should start seein...



ArticleRenovating Your Startup Office: Creating a Google Space on a MySpace Budget

Renovating Your Startup Office: Creating a Google Space on a MySpace Budget

Years ago, I was having ice cream with my wife on a hot summer night and I overheard a group of 16-year-olds talking about how one of them went to work with his dad. I remember him saying:

“I went to his office and it was so boring. Everything was bright lights and pale colors. If I had to be in an office all day I’d make it just like my bedroom and enjoy hanging out there.”

I distinctly remember looking at my wife and saying, “That kid has it figured out. I spend 14 hours a day in a room I don’t want to be in with a job that I love.” I vowed one day to change that.

That was ten years ago. It apparently took a really long time for me to act on this one, but I finally did, and I have to say the kid knew what was up.

Love Your Workplace

In ...



Article6 Mistakes to Avoid During Your First Pitch

6 Mistakes to Avoid During Your First Pitch

Question: What is the No. 1 thing I should avoid when making my first-ever pitch and why?

The answers below are provided by members of FounderSociety, an invitation-only organization comprised of ambitious startup founders and business owners.

Not Communicating Your Value Proposition

Don’t lose focus of the overall goal of communicating your value proposition. If the prospect fails to see it, you’ll never get them sold no matter how hard you tried or how much effort went into your sales deck.

Steven Newlon
SYN3RGY Creative Group

Winging It

The best pitches look like they’re off-the-cuff, but they’re not. Smooth delivery and confidence comes from a lot of practice. I’ve heard so many people say, “I speak best when it’s not rehearsed” or “I...



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