I have 14+ years in Cosmetics/Beauty industry working for Sephora where I managed 60+ makeup and fragrance brands growing their direct online sales. I launched 30+ Fragrance and Makeup brands. After Sephora, I managed eRetail accounts (Sephora.com, Ulta.com, Nordstrom.com, Beautylish.com and Revolve.com) for makeup brand BECCA Cosmetics acquired by Estee Lauder Companies. Currently, I provide Shopify optimizations/Site U/X, Email Marketing set up and management and SMS channel set up and management for my DTC beauty clients.