Award-winning Creative Director & former Design Director of Lyft. As Founder of Iyashi, I coach executives and entrepreneurs on building brands people love.

With over 13 years of experience, I am passionate about building effective brand to product experience as the core of his design ethos.

Iyashi (Ee-ya-she) https://iyashisf.com is a design and brand studio from San Francisco. We craft corporate culture, core values, design systems and content for our clients to build brands people love.