With over a decade in the AR & VR industry, I have been at the forefront of creating immersive VR environments for educational and collaborative purposes, developing innovative AR filters for major platforms like Snapchat and Instagram, and crafting AR visualizations for products. At Atomic Digital Design, as CTO, I lead a talented team of developers, pioneering in AR technology to deliver groundbreaking projects for globally renowned brands. My expertise is also encapsulated in my authored works, "What is Augmented Reality?" and "What is Virtual Reality?", both of which are available on Amazon.com. These books offer insights into the evolving realms of AR and VR.