The main reason is everyone else sold or overreacted to the market and pivoted. Yammer sold for $1B+ to Microsoft but could've easily been a 30B+ market cap company. Slide had some issues and continue to react to the market trying different things - had they focused on a real problem, they migh...
Getting some of your relevant authority content in the front of some of the decision makers or Influencers of your target market is a great way to make entry. This is done via content and Influencer marketing using digital and social networks. We work with Construction firms to develop strateg...
Half the people on Clarity, including myself, can do that. The real question is: who understands your business and your marketplace? What level are you at? How many employees do you have, what gross revenue target do you have, is your marketplace expanding or contracting? The usual thing, tho...
The biggest thing you can do is spend time prospecting. If you're deal cycle is 6 months, you need to be filling up a +$10 million pipeline in order to close $4 million over the course of the next 10 months. That means lots of prospecting, keeping prospects engaged while they make their decision...
Hi! Hope you're doing great! I've work and interact with several co-works, helping them, as part of them with memberships and also using their facilities to organize events, i've seen a lot of them grow and some fail. So, i can share some strategies to have in mind : 1)Offer special discounts...
I have to ask: Did you already develop your product? The best advice, which I love, is from Seth Godin. He said something along the lines of "Don't find customers for your product, find products for your customers." Always start with a customer you want to be in service to, and look to solve the...
Quick summary answer: You must promote this using direct mail to businesses who are in the right geographic region to take advantage. Buy or rent lists from: Chamber of commerce, local business association, local council rates payers etc. Also find organizations that have mailing lists and agre...
The easiest method is employee groups on Facebook (and sometimes LinkedIn). You'll be able to comment on company pages, for example here: https://www.linkedin.com/company/starbucks - but you'll have a bigger response on Facebook, for example here: https://www.facebook.com/starbuckspartners If y...
There is no single best way - that said I prefer to keep in mind that businesses owners get inundated with offers. 100's of emails every day and week - so what are you going to do different..? Instead of cold emailing - just like everyone else - why not set up a webinar and speak to people en mas...
Hello, to make decisions about starting your own Digital Marketing business, you first have to reflect and be aware of what you really want, what you really can and what you really know, and this goes beyond a consulting process. This is Coaching. As a Strategic Coach and Life Coach, with experie...