You could try pivoting the product to help individuals that need to use foreign freelancers to have their app developed, because they don't have enough money to pay a local developer, and they can't find a technical co-founder. This is actually a very common problem. Working with foreign freela...
Looks like you have already defined your ideal customer; Next You need to find out where the potential students spend their time - Online & Physically - and meet them there. I'll start with the option, which I think has the most potential: and the answer is NOT online - do not underestimate the v...
When it comes to unique strategies, you should think way outside the box and not be afraid of "risk." Working with other local small businesses can help with cross-promotion, but sometimes that's not enough. Here are some examples I just thought of off the top of my head: 1) Get in touch with ...
A better question to ask in my polite opinion is what offer you make that cannot be refused, to paraphrase Godfather, and to whom. You have to analyze your competition and your business deeply. Then define what is the intersection of a large market, great proposition, ability to service, and uniq...
There are so many answers to that question, but the critical thing is that you have to be tuned in to your organization's strategic goals. You have to know what the organization wants to accomplish -- and why --- before you can offer guidance on the best way to get there and how to measure your s...
Video is a great start to aligning all marketing efforts. Utilizing channel based marketing with proper video placement does two things for your brand: #1 it's evergreen content and lives on channels that matter (social, website, newsletters) #2 it's entertaining and provides value instantly. If ...
First thing I might comment on here is are you absolutely certain this is a new product? From what you describe its a new angle on an old idea. With that more in mind if you think people are unaware of your view point then education based marketing seem the most relevant starting point. You see...
Start by educating your prospects through content. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated in...
I think there are two parts to your question: A) List Building B) Engagement of your list once built On the list building side, I would suggest you develop a strong content marketing strategy. With a B2B audience, there are really great affordable solutions like HubSpot that can give you the to...
B2B is much easier and more profitable. The pitch to help a business grow at an affordable price is much easier than having to spend on gaining customers trust/loyalty.