Well, the most basic answer is that you could look for certifications. However, that only takes you so far. Any PPC professional worth his/her salt also has experience with PPC management software (Kenshoo, Marin, Acquisio), etc. Ask what experience they have and what they like dislike. I hav...
Hello! You need to consider where UI and UX come in and why. Typically, by the time UI/UX is designed and then reviewed a range of activities must've taken place, e.g.: (1) Someone defined the proposition, product or service which the UI/UX is supposed to satisfy. (2) Someone created a project a...
The easiest pitch would be to have a base retainer (say 1000$ a month) and then % of revenue increase since the baseline. It makes it easy for them and is far compelling cause you are now a revenue cost rather than a recurring sunk cost. The typical ecomm transaction has 10-12% margins? And th...
Hi, Another option you have is start looking at creating a simple website, average expense should cost minimum $90 per month with the option to buy online. As for a free starter, i would recommend Marketplace or Amazon best. You would be having a clear idea of the market offers and you would also...
Without a dedicated advertising budget, you're going to have to put in a lot of man hours with guerrilla marketing at first. I would create a quick 5-10 slide PDF highlighting the benefits of the service and the real value to your clients. This can be at the ready as a followup to actual conver...
Government grants would be your best avenue. To not have to give up IP or equity.
The most effective way to do this is through customer development. Customer development is a non-sales conversation with potential customers to get a feel for their roles, goals, and pain points. Don’t go for the sale during these conversations. Customer development is about applying a hypoth...
The challnege here is that not too many people really understand branding, similar to the way people understand marketing. It does not have a consistent meaning. You will have to educate your csuite or key personnel on the value of developing their brand. Use examples of other companies in your ...
Advertising is one of the ways to get traction, but for most brands it takes over 6 months (or a year) to build any income at all. It's a good way to promote local stores or coffee shops, and cheaper products, but the cost per click is high for online products and the initial investment is signif...
So the bar patrons drive the value, right? If your fellow students start using the app (and start asking the guy at the door, "Can I pay the cover with XX app?"), then the bar owners will be the easy part. Focus your efforts on driving adoption. If you've already got 2 bars on the hook, then prin...