Hi, I've spent my career in Business to Business sales. If you're not willing to make sales calls or deal with clients yourself, there are really only two options: 1. Create an interface for order taking and rely on marketing efforts. 2. Figure out a way to pay others to make the sales calls fo...
Charging per lead shows that you are setting your pricing based on the value you bring to clients, and that you are willing to put a personal stake in getting them results.
This is the kind of question I usually get by most of my clients and love the opportunity to help with a few ideas. Since you are planning to offer the spaces mainly for art events, meetings and popup shops, you are mainly targeting locals rather than tourists in the first place. So I would focus...
The main reason people opt-out of your mailing list is because you are not offering anything of value to them, whether it be through sample products, free information that solves a problem, or simply offering them a free ebook. Another reason people will opt-out is because you send too many emai...
I've done both of these when I was fishing for SaaS business opportunities. To narrow down the niche market, identify the key departments, type of problem, and industry verticals of target companies. The users of your solution would benefit either from $$$ or productivity point of view. Then to...
I am a firm believer in hiring professionals to do a professional job. We have worked with dozens of freelance videographers and helped brands achieve some sharp marketing videos. So some tips: 1) Hire a freelance videographer and writing team. Developing a story board is not easy and there are ...
Tell me how you can make money for my organization. Promote your quality work with a "Made in USA" badge. Offer transparency and give me a guarantee that you will teach me something. • • • "Call / Text +1 720 RACECAR Anytime" is a favorite slogan of mine, perhaps you should put that on the bac...
That's a huge question - but in my view it really boils down to four things: 1) A clear sense of the problem they were trying to solve; 2) Crystal clear focus on only the most high-impact things; 3) Relentless pursuit of excellence in execution. 4) Luck. That fourth one mightn't be a popular one...
See my earlier posting on 3 tiered memberships and backend purchases of goods and services. If you don't think about your backend you can work your backend off with little or no profit to show. Michael T. Irvin NoHogWashMarketing.com michaelirvin.net
What you want to do is create a relationship with that new potential customer. People can only oo and ah for so long, so what you want to do is create a compelling offer to bring them in. This is why candy and treats often work. Whatever it is, make it instantly satisfying and memorable (homemade...