Have you considered using https://appsocial.ly ? They can really help increase downloads and sharing right within the mobile experience. [Disclaimer: I mentor this team through 500Startups.]
Drip marketing (aka. drip emails, or lead nurturing) is often used by modern marketers to nurture their leads through the sales funnel. As others have mentioned the idea is to gain brand awareness and influence buyers through a regular series of targeted and relevant content or offers. Typicall...
I have always wondered about that model when it's not vertical and anyone can sell anything Digital, Physical or Service. (Gumroad, Selify, etc) Marketplaces tend gain traction faster when they are vertical and specific. My best word of advice would be to select the vertical that's bringing in t...
Well done! You now realize that it is not the idea alone that matters. Too many would-be entrepreneurs miss this understanding. Marketing is an art when done correctly. It must be rooted in the 4Ps as we say, but it MUST be uniquely inspired by the goods and/or services that need to be "Crossin...
You are missing whether LinkedIn and mailers are relevant to your target customers and also how they use these media, if your targeting was accurate. - (Buyer Personas http://j.mp/1LPsR1a) GOOD NEWS. Many CEOs of small companies are active on LinkedIn and even write their own content, but I can...
After advising and marketing for tech companies for over 13 years, and for as much as I value my own profession, there is no escaping this path: Start by getting your first 10 customers. No joke. That is harder than it looks. You can do this via social media, cold calling, personal networks, do...
I've been helping companies market to Spanish speakers for over 5 years. As with most questions that stretch across borders and cultures, the answer is, "it depends". Here are some of the factors at play: 1) US Hispanics are over 80% of Mexican descent, meaning that as a general practice, your...
1. Paid targeted traffic to a sales page. 2. Free giveaways of one book, hoping to get paid sales of another. 3. Podcast/radio show guest appearances discussing the book's topic. 4. Get an authority talking about your book. 5. Affiliate marketing--get one of your books included as content or ...
You're facing an uphill battle. Angels and Seed Funds see a new app every hour of the day. Same goes for incubators and accelerators. No one will invest cold because there is no way to protect it. There's nothing patentable. You'll have to show rapid user adoption. If you can hit 10-20k users wit...
There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...