1. Get your marketing collateral together. Your case study and testimonials from your beta trial. Make sure you have a demo app ready so you can walk into any medical clinic and show the product on the spot. 2. For this industry, perhaps consider a small digital signage campaign. If you don't kn...
The list would depend on your business, audience and overall problem you are solving. Many people focus on the tools, then create process around them and only after that do they pursue an audience. This equation per se is wrong. The "secret sauce" if you want to call it that way is in your abil...
The route I'd take is to start researching conferences that you'd like to speak at. Find out where and when they occur. Look for a "call for proposals" — lots of conferences ask speakers to submit talk ideas. Find out who runs them. See if you have any mutual friends. If not, see if you can fi...
Start off with what you have written: Identify his message and mission. From what you write it sounds like his speaking presence is the way to go with this; maybe filming live presentations and selling them off as web/video. Or you could help him ghostwrite a book, and publish it yourselves on Am...
Consider service providers which work in specific employee sub-segments. For example, create a relationship with service providers servicing the aboriginal segment. This is just an example, but you can work with service providers who hire people with certain disabilities, etc.. Service providers...
Great Question! I see you are not looking to spend too much money on this so my recommendation would be to use free tools that will only cost you the time you take to set them up yourselves. 1. Accommodating contacts (engaged vs not engaged, segmenting, custom fields and flexible reporting). Fo...
There are a lot of players in this market. Many that integrate with all the major CRMs and append and clean data. I would say I get at least 1 email a day from a data vendor and I have been on countless demos and calls and because my client is so niche they never have more 5-10 records even via...
First of all, starting a business on revenue generated from affiliate sales or incidental revenue is going to be minor and not enough to scale much less build a business. Unless you're a "solo-preneur" you'll need some additional form of revenue if you intend to add to the software-as-service web...
The sports space is certainly crowded, but the size of the market creates plenty of opportunity. This is not a zero sum game. The key to differentiation in a crowded space, is focusing on what it is that makes your product/brand unique? Do you have a story that is compelling? Has your product i...
No. The only way this could work is by outsourcing the people to other companies. But this would change the business you're in and you might as well just outsource the department to a company who does this already. If recommend reading a book called "The Goal" - it explains things better than me.