Social media, at times, could get tricky to understand. That's where you need an expert advisor to help you leverage social media, making most out of time and capital investment. Even tagged as social, no two social media platforms are same and likewise varies their usage for specific business ob...
Established businesses and/or indirect competitors will most probably not bother getting into a partnership with you, at least until you start having some traction and results. Many startups have the ambition that they will build great partnerships starting from day one and they often get dissapo...
I thought I would send a response based on my experience in international trade, manufacturing, importing and sale of products based on niche markets and gaps in the market. It would depend on a couple of things... Are you going to make something? Outsourcing to a country that has the experienc...
Good question - digital B2B is definitely a particular challenge. One factor that determines the approach is the nature of your potential buyers' online habits. For example, if a significant percentage of your potential buyers use X social network, it makes sense to develop strategic marketing ...
Qualifications on the answer: Created the first website to be ever commercially licensed by a ministry of education for in-school use (Brainium 1996). Was a VC associate at a 500,000,000 firm called Knowledge Universe focused on all things education-related that intersected with technology. Shor...
Getting some of your relevant authority content in the front of some of the decision makers or Influencers of your target market is a great way to make entry. This is done via content and Influencer marketing using digital and social networks. We work with Construction firms to develop strateg...
If you assume all other things are equal, why market? Traditional marketing is becoming more and more ineffective. "Strong marketing" is growth hacking. No question about it. So if what you heard referred to growth hacking, yes I agree. If they meant - spend more in exposure and cross your fin...
Yes FB is very strict about 20% test rule on the images. I typically do this.. 1 - Find an awesome image form free website (here are some) http://www.gratisography.com/ www.unsplash.com 2 - Add text or puzzle I want on this image 3 - Check the 20% rule using FB grid tool https://www.facebook.c...
Without more information on your intention and the target market's use for the application, itself, the simple answer is "yes." Many digital products available for US consumers are developed/launched outside of the States.
Someone else creates the design and physical products, correct? In that case, your main challenges are (A) identifying customers (B) convincing them to give you a chance (C) keeping them happy with good customer service When it comes to (A), you should probably be knocking on a lot of doors. ...