1. First you need to establish who you are. Your identity. Then you need to create identity for cookies that you are making. What makes them so special? Is there something really different about them? Is it your grandmothers recipe that uses X and Y ingredients? 2. People need to know who you ar...
The viral strategy needs to be a natural extension to the app that requires SMS - not sure you want to just use it for the sake of it being viral (seems forced). A perfect example of this is the Twist app. The app tells someone you are meeting with when you will arrive. When you set up a twist ...
Trying to get free advice about starting an international pharmaceutical company probably isn't the best way to go, man. That's your biggest red tape.
In order to even attempt to answer your question and a person would need a deep understanding of your business, the services/products offered, your business model, and maybe most importantly your market. And in my opinion discovering a powerful and effective USP can be one of the most valuable a...
From a web presence / marketing perspective, it'll take you a while to be a true competitor. That's not to say that you can't make some strong headway, just don't think that you'll get top search engine rankings for the most highly competitive phrases within the first year or two. However, with...
Today’s consumers are entering the buying process much more educated and from a number of entry points. Some will come to your brand based on the recommendation of a friend, others will see a sponsored social media post, others will come in “cold” from a generalized search engine query. Your sale...
Interesting. I have done this on a couple of occasions, maybe not this exact model but close. One approach would be a Speakers Bureau. Another would be to structure it as a full service agency or as "full" as your colleagues' backgrounds permit. Be sure to create a vesting schedule, even sweat e...
Many of the target groups you listed have their own proprietary contract processes/apps in place. Low hanging fruit may be independent consultants, freelancers, and small business owners. They deal with contracts all the time. If you are going to continue targetting real estate, financial, and ...
Getting people on the "dance floor" is always tough. Less than 2% of people online engage and in my opinion, LinkedIn Groups seem to be even more challenging than Facebook Groups because LinkedIn is the business network and people are more cautious about affecting their professional brand online....
My very first job out of college (a loooooooong time ago). Was working in a boutique marketing and public relations firm. They hired me to do just that, get new clients and develop the business so that we were the agency of record or on "retainers". It's funny how many firms don't want an in h...