There are numerous possibilities. What was the original strategy outlined in your business model? Before even considering pricing you should understand that you need a value proposition. You also need to target a market segment with whom you are going to develop relationships. You also should b...
The answer to this question is surprisingly pretty simple and it depends on who your target group is. If it is a subgroup of your competitors' users, then do engage where they already talk about your competitors. If your target group is people who don't use the product yet, then go where those pe...
Nearly every market is experiencing demand right now - especially for digital marketing services. Many brands are overworked, meaning tasks like social media management, blog/content creation, digital marketing strategy, and online customer service is being neglected. If you or your part-time w...
Establish your brand, team, and processes. There are plenty of dev shops out there so you have plenty of examples to follow. For example Thoughtbot has an open source playbook you can use to build your own company.
The first question you need to answer is who is your audience? Who are you trying to reach with your advertising? If for example, you were promoting a local restaurant, Facebook may be a good choice. If you are trying to reach business owners, LinkedIn may be a good choice (its more expensive tho...
I get hit by such calls/emails almost daily. How not to, is often easier than how to and I get fed up of the number cold calls that breach new GDPR regulations. Often they are clearly overseas calls, worse are local calls or number withheld. If I do answer the caller often gets into an argume...
We work with one of the big cruise sites in the UK and it's all about making the site deserve to rank higher by continually improving the site via design & content. Google wants to rank popular sites so you need to (as Simon points out) figure out ways of getting influential sites to talk about y...
Because you are still in the idea stage, the first thing you'll want to do is ensure that you have product/service-solution fit. You need to validate that your service solves a real problem and that there's a big enough market to develop a successful business around it. I recommend conducting r...
In your landing you tell the problem(s) your app solves. Make them feel the pain and tell them that signing up will heal it. So don't talk about "our app does this and that", but "do you have this problem? We have the solution"
I'll answer the question two ways. First, to give you the answer you're asked for: The best way to promote a brand story today is through short (under 2 minutes) video clips. If your products are being prototyped, it's an opportunity to shoot video of the process, you and your team's passion f...