You're throwing the word strategy too much I think and referring to it wrong. -Wordpress is a great platform to create websites, and is hardly a negative as far as SEO goes. Although it is a good thing that you realize the possible implications and postponed development until you have a plan in ...
Have you had any meetings with buyers for retail distribution? Projection is difficult because the success of the product honestly depends on your external ability to market and more importantly, how accessible the retailer allows your product to be at the store level.
I have to ask: Did you already develop your product? The best advice, which I love, is from Seth Godin. He said something along the lines of "Don't find customers for your product, find products for your customers." Always start with a customer you want to be in service to, and look to solve the...
Great and very important question. Assaf did a great job with his answer, so most of my points below are agreeing with him, but I have a few extra nuggets ;) 1. The first thing you need to do is clearly define your target audience for the video and how you are going to use the video. Do the peop...
I have in the past developed cost-savings calculators and they can be one of the most effective tools in moving an enterprise software prospect through the sales funnel to a closed deal. So I understand why you are so keen to get a handle on these numbers. Unfortunately, you are in a bit of a ch...
Quick summary answer: You must promote this using direct mail to businesses who are in the right geographic region to take advantage. Buy or rent lists from: Chamber of commerce, local business association, local council rates payers etc. Also find organizations that have mailing lists and agre...
The easiest method is employee groups on Facebook (and sometimes LinkedIn). You'll be able to comment on company pages, for example here: https://www.linkedin.com/company/starbucks - but you'll have a bigger response on Facebook, for example here: https://www.facebook.com/starbuckspartners If y...
Hello, to make decisions about starting your own Digital Marketing business, you first have to reflect and be aware of what you really want, what you really can and what you really know, and this goes beyond a consulting process. This is Coaching. As a Strategic Coach and Life Coach, with experie...
If you assume all other things are equal, why market? Traditional marketing is becoming more and more ineffective. "Strong marketing" is growth hacking. No question about it. So if what you heard referred to growth hacking, yes I agree. If they meant - spend more in exposure and cross your fin...
When we did this for our own company we implemented in house, but we were at a high level of execution and resources (<100 employees). If you are small I'd recommend http://www.referralcandy.com/. It's a very simple system that you can implement and the payment tiers let you get it fairly "invi...