I think Facebook is great for really targeting your audience and you’re on the right track. But I think you can have a better funnel than that. I find, for getting better conversion today, it is better to get your Facebook traffic off of Facebook as fast as you can to your offer and into your fun...
I would need to know a little more about your product or service but it sounds to me like you are making an improvement to an existing product or service and that to me sounds like a viable business model. If you can package whatever the specific service or product is in a scale-able way throug...
There are so many possibilities that come to mind, without knowing a lot more about what has lead you to this point, it is hard to offer any actionable advice. The first place I would start investigating is the top of your sales funnel. Are you getting students? Are they just not converting? Are...
Stop attending events and start making stuff. You'll quickly find out if there's any demand and if you care about it enough to do it for 10+ years.
I am a firm believer in hiring professionals to do a professional job. We have worked with dozens of freelance videographers and helped brands achieve some sharp marketing videos. So some tips: 1) Hire a freelance videographer and writing team. Developing a story board is not easy and there are ...
You can reach this audience by uploading the email list to various ad platforms, too. For example, you can create a lookalike audience on Facebook or Twitter by uploading your 200k list. Some percentage of those 200k will "match" a FB or Twitter user, and the platform(s) will look for users with...
Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...
I found a couple of articles with some stats http://www.cmo.com/content/cmo-com/home/articles/2013/11/4/15_Stats_LinkedIn.html and http://www.slideshare.net/punchmedia/linkedin-statistics-2013 BUT nothing specifically comparing landing page results with Linked In. FWIW my view on all social me...
My preference every time is direct response marketing when selling B2B. Write things, with a compelling offer, send them to people. Start by building a database of SEO providers - they all have websites, and create a mailing list from this. Back up the direct mail campaign with awesome content ...
What? You are obviously unqualified for this position. You need to quit and let someone else do it.