You seem to have a broad market focus. Narrow down your initial most suceptible group & early adopters. Once you have a target market, you can develop a series of objectives measures in days and social platforms for your 1 or 2 initial target markets. Once you have a series of objectives(goals) y...
Hi there, Having started my consulting journey a few months ago and received paid clients, there several ways to drive traffic to your profile (and to answer your question, when you start out, yes you have to drive your own traffic to your profile). The first place to share this website is thro...
There are various ways you can do this. The best way to do this is to post daily. To better streamline your ad I would copy and paste your description for speed and efficiency. If you are not limited by location I would post on CL to the largest cities in the U.S. These listing have more views...
Hi, my name is Kruno. I have one SaaS application from which you can sell your services. I have investigated a couple of years ago some pricing models and my conclusion was that the only thing that can get us more money is to scale our business (get more customers which will do microtransactions ...
I'm a positioning and messaging expert, working now and previously for several software companies in CMO type roles. Ideally you'll want to focus on your propositions to both sellers and buyers independently. You concept is dependant on providing the mechanism for bringing these markets togethe...
Ask them to brief explain their methodology and most important the KPI's that they will track thru your project. That way you can compare different agencies KPI's and see the ones that make sense with your business goals. A few ones to exemplify: General: Traffic, Sources, Conversion Rate, Bounc...
Can you give any industry specific data? What types of products are you selling?
The answer to this question is surprisingly pretty simple and it depends on who your target group is. If it is a subgroup of your competitors' users, then do engage where they already talk about your competitors. If your target group is people who don't use the product yet, then go where those pe...
The first question you need to answer is who is your audience? Who are you trying to reach with your advertising? If for example, you were promoting a local restaurant, Facebook may be a good choice. If you are trying to reach business owners, LinkedIn may be a good choice (its more expensive tho...
Firstly - it is not always about spending a fortune on marketing and advertising. It is more about laws of physics than math. If you can put enough force into things that all increase the energy of that force - meaning, doing less isolated efforts of marketing but more integrated approach. Look ...