Personally I'd: - Crawl the existing site - save to Excel - Run a search in Google for: site:domain.com Then export the list (use Chrome SEO quake extension) and add to Excel Put both lists into 1 Excel file & de-duplicate. Next, get the sitemap of your new site, so you have all the URLs. T...
Very few brands will openly discuss how much they spend in advertising. This is a highly-sensitive data and a competitive advantage. You can use industry averages for cost of acquisitions, however. If you use $1 per click and/or $15 per client acquisition, for example, you can do simple math to ...
The age of your site is a minor factor. Since there are several factors that will drive you to the top in Google, you have a great chance at ranking high with your new startup. I don't know the details of your company, but can offer you some basic guidelines. 1-follow onsite SEO best practices an...
Let me start off by saying that my expertise is in domains proper – not websites and certainly not SEO. So I can't say with absolute certainty that a whois change won't affect Google rankings. Nobody CAN give you that kind of reassurance, since Google's algorithm is so inscrutable. What I can ...
It all depends if there is room for arbitrage, meaning if you spend $100 will you make $150 or $200 or whatever your conversion rate would be for your business. That requires that you need to have some sort of knowledge on how to create an adwords account, selects the copy for you ADS (text or d...
Like any other industry, these surgeons (and their staff) attend regular training. Many of them are coordinated through a regional training organization; contact them and offer to host a free training course on how bariatric surgeons and grow their practice through online marketing. I'd be happy...
There are a few ways to open an online store. The two most common ways are to use a shopping cart platform or to build an ecommerce website from scratch using CMS. Both have their pros and cons, and it really depends on your business goals and needs which one is the best fit. Shopping cart plat...
I hate to say this.. But both! When getting the ball rolling on a start-up, you want to attack all possible marketing outlets. Now, if budget is the bottleneck then I would consider running some analysis on your target audience and see if your users for your service will most likely be using Goog...
Do you have a clearly defined target audience? If so, great! If not, that would be the first place to start. Second, where does your target audience hang out, online and off line? Be specific and create some lead generation strategies to reach them with a call to action. Hope that helps.
Obviously, no 2 situations are alike; and multiple factors affect any outcome. Practically, the number of answers is infinite. But one factor I've looked at intensively, full time for years is the role played by the brand name and/or the site's domain(s). Think of doing business -- online or o...