Hello, I've worked with many CMOs, Marketing Managers, Sales Directors, etc. selling enterprise software with or to these personas. The main topics that these folks will be interested in will be lead generation, revenue generation, team enablement, thought leadership, among others. For whichev...
I was an eBay trading assistant and they still have them. What you can do is access the eBay trading assistant program on eBay.com. The page lets you search for eBay resellers in your local geographic area, but better, you don't have to pay them 50/50. The eBay trading assistants usually make be...
People talk to people they like but people do business with people they trust. You don't actually sell them on anything you provide insight and help them on what's best for them even though it may not create an immediate sale you are building a relationship which will develop over time.
Hi. There are several proven approaches you can test to see what is more effective to your specific public. I can elaborate them better after getting some further details about your marketing strategy. ------------------------------------------- 1. Turn subscribers into affiliates --------------...
Are you the manufacturer or reseller? If you are the reseller, typically about 40-50% above cost. Use the MSRP as an indicator.
it should be noted there is a difference between “ambassadors” and “athletes” butThe most common method I’ve seen is through the use of a discount code. Whenever the ambassadors code is used upon checkout they typically would receive the discount amount. Ex: customer purchases $100 worth of pro...
You would want to hinge the purchase on a key feature that gives you a competitive advantage - and that is not fully incorporated in the trial version. I have advised SAAS Product Managers and your dilemma is certainly a shared one - getting customers to pick a) paid over free/basic/trial and b...
It would be nice to know what you are selling, the sales cycle, the types of buyers, etc. This is important and would let me customize my answer for you. But, here are some generic thoughts. The problem with sales meeting is keeping it interesting for the people who are not speaking or giving ...
Demos and free trials seem to be the only ways SaaS vendors can think about selling. Funny thing: the same issues that plagued the IT field ten years ago (!) continue today. The answer is in education. I don't mean teaching the prospect for free; I mean as the seller educating yourself on the t...
Essentially what I see you asking here is: should I increase the lead generation to my inside salesperson, or should I hire an outsider to get those new leads and convert them? As a business owner, can you see the problem with the second option? You are completely putting lead generation and a l...