Having sold to these businesses in a variety of capacities I agree demonstrating the value and benefit to them can be quite challenging. The smaller a business is the more cautious they will tend to be with their limited marketing dollars. My advice is to focus on low risk strategies where you of...
Yes, exactly what Twilio is capable of. If you need it for just your business, this can be done using simple scripts. Routing is actually the easy part. Voicemails are a bit more involved but they have you covered: https://www.twilio.com/docs/howto/voicemail
Showing value without giving it for free and if I do, later having to convince that the value given before is worth $$.
To effectively track leads and opportunities one should consider a centralized web-based CRM solution such as Zoho or SalesForce.com for team collaboration, data preservation and relationship management. A static spreadsheet risks data loss if your computer crashes before hitting save and versio...
Hi, First of all, well done for all the amazing things that you've already done. This in itself is already a great achievement. You are correct about the processes that you need to do and if I understand your question, you want to know how you can recruit the relevant professional with a limite...
Because you mentioned MVP, Im assuming that your current business is a service company, not a technology/product company. If that's the case, then you would definitely need to build out an MVP of the product and ideally show customers using the product as is. The major issue of a service compan...
Short Answer: Build a deep network. This is why network science is my primary focus and the top companies today Google, Amazon, Facebook, Linkedin are heavily leverage networks. There is no "contact here for partnerships" form for large diversified organizations. Unless it is a very specific pr...
Besides being trained in the best keyword ranking techniques, you need to have just the right product. Easy to manufacture but not too easy to knock off. Otherwise you will find yourself ranking and then immediately getting chased by others willing to go leaner on margins. Product sourcing and de...
Yes, it is possible. These are called Information Interviews. The key to keep in mind here is that some people are going to be happy to talk with you, and a few are not. Don't take the few personally: they don't want to talk to anybody. If you want a fast turnaround, call; if you can wait, send...
Try Dun & Bradstreet (DNB.com) to buy email addresses with one time fees instead of monthly subscriptions. I get them for free using an automated combination of tools that allows me to target specific people. If that's something you want, request a 15 minute call, which will be enough time for ...