For software development business LinkedIn ads, content marketing and Google Adwords don't work well. The best and most cost effective method is email outreach. Try to find the contacts of key decision makers in Bay Area from your target companies. You want to present yourselves as custom mobil...
This is the Billion $ question for which there could be a Billion answers. I can share my personal experiences based on some the mistakes I made during my early startup days (post 911). First, I am concerned that you have built an enterprise software solution without a 'First Customer' or even 'F...
My first thought would be look at Facebook Marketing and really target those adverts to people who are maybe part of certain groups or in certain areas if you need them to be local. FB marketing can start from as little as £1 a day so it's a good place to try and see what happens even if you only...
If any channels are currently working for you, double down on them. Keep doing LinkedIn if it is working for you. I always like to focus on 1-2 sales channels, and then be constantly dabbling and testing others. This ensures that you stay productive (doing what works), while still being able to ...
The answer to this question covers a massive terrain. You can search for generalized answers. For more specific answers, likely best you connect with someone who is successful in your niche + talk with them about how they do lead generation. The gold standard, write a blog about your niche + m...
I'm a buyer and not a shopper so I've already decided I'm going to purchase before I'm in front of a salesperson. Prior to choosing to buy I ask; Do I want this? Do I need this? Can I afford it? I've already done my research and know what price is fair. What makes me say yes is based on convenie...
Show them how you will bring them customers. Get your plan written down. Present it to them. So many people are dreamers. You'll stand out merely by having your plan written down, and taking the action of getting in front of them. Think about it from their perspective. What would they like in ...
Hi there, I'm going to assume based on numbers and that you can't pay a salary to yourself at $165k in revenue that you're working with an ecommerce business or some type of business that has a hard cost to what you're selling. You have a good growth rate so far. But let's shift focus towards g...
10% of the total monthly sales churning on an absolute basis is near fatal. That means that within 5 months, you have 50% absolute churn per year, which reveals fundamental flaws with the service itself. Anything above small single digit churn is telling you and your team that customers are not...