What an awesome question! Businesses are running into this issue more frequently that ever, good news is, it can be done. Having worked on projects with oDesk, Fox Television and Wikipedia and having a very very small staff, it's certainly possible. Here's how I say it in our pitches to larger o...
It's certainly been an effective tactic and I'd caution you that I don't think the examples you use are counting these people as customers per se but more as trying to solve issues related to two-sided marketplaces. These businesses are trying to prove their worth as effective lead-gen tools fo...
I would start by introducing a highly valuable or consumable product with the lowest price point. In other words, choose a lower cost item, but something unique and valuable. If you have to, break even or keep the profits minimal. This will create a positive perception and may even drive your fe...
1. Organic traffic (lots of quality content + links to your websites - preferably on the right keywords). 2. Partnerships/affiliate programs - you partner with other service providers that offer services that complete yours: they send traffic your way and you send traffic their way. Affiliate p...
Your lead magnet should come directly from your offering. Your full offering should contain a lot of “wins” for your customers throughout the lifetime of your relationship with them. Your lead magnet should be 1 of those wins. This demonstrates that the full offering is worth it because your cust...
You need to research for it in your own country ask from the people around you and you will get the solution for it.
Good question Brian. I am always a fan of a free trials or even better, the free tier. The later you have to watch out as you could be stuck a situation where you can't convert people to the higher tiers, but all in all what you are trying to do is show people the value your product provides and ...
We sell both through the retail chain and direct on our website. The only way to encourage customers to buy from you rather than your stockists is to provide more value than your retailers. The advantage you have as a manufacturer is your intense knowledge for your products. Educate your custome...
Stop trying to "convince" people. You know, there is power in the testimony. A lot of startup companies use friends and family to test out the product and service and to help spread the word. If there is any way to offer a trial of your service, you might give that a go as well. Work to build...