I'll answer the question two ways. First, to give you the answer you're asked for: The best way to promote a brand story today is through short (under 2 minutes) video clips. If your products are being prototyped, it's an opportunity to shoot video of the process, you and your team's passion f...
It can depend on the type of book and goal for your book. But the strategies I know of working and that have worked for me. Involved building an audience of your own and leveraging other peoples audiences. So if you don't have an audience go through and find the thought leaders and personalitie...
Sounds like you are off to a great start. In order to make the phone ring, you will need to develop a marketing plan that will continue to amplify your reach. Here are 3 things that quickly came to mind: 1 - If you are already on social networks, are you connecting to groups and sharing your in...
In my experience, yes. Dropbox did this with great success.
The best approach for building referrals into your sign-up process is going to depend heavily on what it is your users are signing up for. Is it something performance-based, like a fitness or language learning app, where the user can challenge a friend to compete with them for a higher score? Is...
I will suggest landing page. I clicked the link and I was not impressed. A landing page should offer all the necessary information, but not so much as to overwhelm the visitor. Provide the essential info that will interest your audience and nothing more. We just discussed how you do not want to ...
If you have a self-hosted Wordpress blog, there is a great free plugin called "Tweet Old Posts" which will promote older posts on a schedule you set. http://wordpress.org/plugins/tweet-old-post/ It works really well and is simple to setup. Cheers, Hani
I'm going to be making some assumptions with the hope that my answer will be helpful to you (if the assumptions are correct) and others. 1. Make sure YOU are "running" all marketing. By this I mean that those you hire should be following your strategy - not creating it. They should be communicat...
Online coaching is a great space right now, and I'm glad to see someone with real-world coaching experience making the shift. The agency I started worked primarily in the fitness industry, and I helped plan, market, design, and build over 300 websites for personal trainers, gyms, and online coa...