Hello! Thank you for reaching out to us here, I launched a consulting business almost 10 years ago to leverage my Masters in Strategy and experience with several successful startups. I merged business coaching with marketing and for the past 9 years have been helping small-large organizations glo...
I own a digital marketing firm. We have 8 strategists each focusing on a specific vertical. This allows us to bring in multiple areas of expertise to a single project with varying ideas and strategies. I don't believe in jack of all trades. I prefer to have people who can learn everything they ne...
Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide -...
aaah. I know your struggles. I have a dating app :) At first we would get flagged and it was profoundly frustrating. What we did after was strictly a content marketing strategy with banner ads to download the application in each post and started seeing subscribers and downloads. Have you tried m...
This is not a sarcastic comment: you hire a marketer or marketing firm that knows what they are doing. Marketing is a science and art that requires skill-- it's like a doctor/surgeon for your company. You wouldn't do open heart surgery on yourself-- why would you try to do surgery on your compa...
The easiest way to advertise on Facebook and IG is via Live video. Follow the 3 Es: Educate, entertain, or enlighten. Teach your audience, make them laugh or wow them, or enlighten them with a story about you. If you do the Live video on Faebook and you stay under 10 minutes, you can download and...
Ask them to brief explain their methodology and most important the KPI's that they will track thru your project. That way you can compare different agencies KPI's and see the ones that make sense with your business goals. A few ones to exemplify: General: Traffic, Sources, Conversion Rate, Bounc...
While you've created a good amount of content on your Kickstarter campaign, your website is lacking severely in it. With that in mind, when it comes to your website I'd propose focusing on these two main goals: 1) Increase lead generation through your website. 2) Engage more with your current (...
Hi there! In few words, the launch date does not matter a lot as long as you are following with a continuous marketing plan all the year. It is better to tune your lunch date according to your marketing campaign than connecting it to the seasonal event. The timing of your launch only matters if ...
Definitely don't just look locally. There is a much, much larger global market. When you recruit, pay at least 3 people to do a trial task. Give them a fixed amount of time (eg 3 hours) and compare the results. Don't let people who interview well confuse you between people who produce great work.