This is an important question. Knowing when to stop is just as important as knowing when to not give up (it allows you to to save your time, money and efforts for other projects which may be more lucrative/profitable). That said, anyone who actually gives you an answer without taking a look at ...
I use tier marketing strategies to attract new clients. Simply stated, I use the other members of my team to work collaborately to circulate marketing materials by simulating increased traffic and tricking the algorithms of media platforms to keep circulating the content. A giveaway may be adde...
Hello! My name is Humberto Valle, I'm a 10 year vet in the marketing and strategy world. I am the current CEO of www.Unthink.me, evangelist for a 100 Software Engineer community called BetaBulls and work with startups and large corporations from many countries. I have been involved with SEO one...
Hi, even if you hired a sales executive you would need to give them training on your product so they could effectively sell it. And even then the person would ideally need to know the best way to sell it, as not all sales executives are good at building the sales process itself. The idea thing f...
I think if you're going to pursue a studio approach, you should assume that you will not be able to raise much in the way of outside equity funding. Most investors do not want to invest in a team that is pursuing multiple projects at the same time for a variety of reasons. To the extent that ...
The best way to raise money is using websites like indiegogo.com or www.kickstarter.com Another approach is to put ads on your website (even though it's not done yet) and add a donation option to your website.
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is ...
My suggestion would be to only spend time and energy on PR activity that serves a greater purpose than winning the contest. While this is a great excuse/reminder that PR is important, think beyond the startup battle. Look at this as an opportunity to tell your story. Here are some thoughts that...
Unless you have a need to show a substantial equity, usually starting the corporation (assuming that's the type of entity you want) with $1,000 is ok. Then the remainder ($49k in this case) is entered as a loan. That way, once you have the cash back in the business account, you're not worried a...
Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...