You need to be able to get feedback on your product as quickly as possible, so my advice is to choose the technology stack that will allow you to build a prototype efficiently. There's no right answer here: for some people it's LAMP, for others it's node, for others it's a Windows stack. Worryin...
I've led Marketing as VP/Marketing or CMO for multiple firms and have been tasked with gaining paid subscriber. Some of the best advice I've found comes from a great book called "Traction" by Gabriel Weinberg and Justin Mares. The entire book is dedicated to answering your question in detail - an...
Your Team will have a direct impact on whether or not you will succeed as a business. I know exactly how hard it can be, especially when peoples lives are in your hands. Even more so if you outsource, outsourcing might seem cheap by our standards but that money goes a long way overseas, so usual...
When it comes to raising money you must remember that risk is a perception. Your job is to drain the risk! Below is a link to a resource I provide my investors. The 50 questions are specific to product design/development but the 15 categories are questions that apply to any industry. If you c...
Carolyn's points are spot-on. Tactically speaking, I would suggest that you make contact with the recruiting partners at the top VCs. Greylock, a16z and others have partners specifically focused on helping their portfolio companies with recruiting. Cold calls and emails with a "I'm an entrepr...
TL;DR; Yes it's bad, without understanding context. Doing this, or any other organization rule needs to be considered based on the culture of the company and the goals. It's dangerous to take this one action out of context as to Buffer's purpose in building their organization. Is it good? For ...
If you have a marketing budget (even $5/day will elicit much more response than you'd expect), there's tremendous untapped opportunity for your niche. Based on the description in your question, I think Facebook advertising would be smart, targeted and provide the best ROI. Why? 1. It's simply ...
Conversion at the page level is often impacted by who is showing up - and could be indicative of a mismatch between the ads you are running, the audience they attract, and the messaging on the landing page on arrival. You're also asking for both a phone number and an email address - while offeri...
Create an investor list who have a history of investing in similar lines. It may lead to deep research. Reach out to them via mails/calls for an introductory call. I am sure someone might be interested in your product but patience is the key. I helped a similar client in the past with some back g...