How Being a Founder Made Me a Better Parent (and vice versa)by Wil SchroterAs they say, “Being a Founder is like being a parent, you always stay involved.”Continue
How to Split Equityby The Startups TeamMost startup Founders just split their equity once and live with it — but that's not how it should be. In this section of our Equity Series, we'll discuss how to avoid doing a one-time equity split and provide more context as to how to split Founder equity more fairly. Continue
Splitting Equity Todayby The Startups TeamDividing equity between each co-founder tends to be one of the biggest mistakes we make. In this section of our Equity Series, we'll explain how to divide Founder equity in a way where we split equity fairly, not just based on future contributions but actual contributions.Continue
Founder vs CEO: What's the Difference?by Sarah HumphreysWhat should you call yourself in your startup? CEO, VP of Product, Founder — whatever title you choose, is one better than the other for a startup head? The answer is: it depends (gripping, we know!). Keep reading to find out why, and what most founders choose.Continue
The Customer Acquisition Slideby The Startups TeamOur Customer Acquisition Slide in our pitch deck details our acquisition strategy for new customers. For many startups, defining a marketing growth strategy will be inherently linked to our customer acquisition cost for new customers and the key metrics in how we convert them.Continue
Finding a Co-Founderby Sarah HumphreysMatching with a co-founder is a complex combination of effort, experience, personality, and skill set — it's a ton of work, but is it even worth it? Keep reading to find out if finding a co-founder is right for your startup. Plus, we've shared alternative options to consider when you can't find a good fit.Continue
Startup Tractionby The Startups TeamStartup Traction is your opportunity to tell investors how far you've taken the business up until this point. In this section of our Funding Series, we walk through how to show progress in the critical startup areas to set you apart from the competition.Continue
How to Build a Culture of "I'm Wrong"by Wil SchroterIn startups, you can’t always be right and have a smooth sailing path, in the beginning. Normalizing a culture of admitting and allowing mistakes will help companies know how they can perform better in the future.Continue
Startup Founders and Co-Founders — Everything You Need to Knowby The Startups TeamYou've heard the terms "founder" and "co-founder." But what do you really know about them? Here's everything you need to know.Continue