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Dividing equity between each co-founder tends to be one of the biggest mistakes we make. In this section of our Equity Series, we'll explain how to divide Founder equity in a way where we split equity fairly, not just based on future contributions but actual contributions.

What should you call yourself in your startup? CEO, VP of Product, Founder — whatever title you choose, is one better than the other for a startup head? The answer is: it depends (gripping, we know!). Keep reading to find out why, and what most founders choose.

Our Customer Acquisition Slide in our pitch deck details our acquisition strategy for new customers. For many startups, defining a marketing growth strategy will be inherently linked to our customer acquisition cost for new customers and the key metrics in how we convert them.

Matching with a co-founder is a complex combination of effort, experience, personality, and skill set — it's a ton of work, but is it even worth it? Keep reading to find out if finding a co-founder is right for your startup. Plus, we've shared alternative options to consider when you can't find a good fit.

Startup Traction is your opportunity to tell investors how far you've taken the business up until this point. In this section of our Funding Series, we walk through how to show progress in the critical startup areas to set you apart from the competition.

In startups, you can’t always be right and have a smooth sailing path, in the beginning. Normalizing a culture of admitting and allowing mistakes will help companies know how they can perform better in the future.

You've heard the terms "founder" and "co-founder." But what do you really know about them? Here's everything you need to know.

In this section of our Funding Series, we'll look at 6 assets a successful business will use to raise funds and then go a bit deeper into some pitch deck examples and some key points that will help you raise money from prospective investors.

There are lots of really bad ways to ask for capital for your business and a few good ones. In this section of our Funding series, we are going to focus on the good ways to ask for capital that will spark interest from investors!

For startup founders embarking on the entrepreneurial journey for the first time, or even for the serial entrepreneur, we've compiled a list of various entrepreneur podcasts that can support you in whatever stage your startup may be in.