Stop Glorifying Hustle Porn by Wil SchroterThe adrenaline to overexert and overwork yourself so you can get more things done is a hustle that no founder should be investing into. Here’s why.Continue
We Only Get to be Great at One Thingby Wil SchroterOftentimes, Founders are stuck in the idea that they need to add more features to make their product appealing and saleable. Instead, our focus should be on making sure that we’re doing the core product right — and nothing else matters.Continue
Flee Your Overpriced Cityby Wil SchroterYears ago, when a business needed to expand, they often moved to a big city, brought key employees in, and raised funding to cope with a much higher cost of living. But times have changed.Continue
How to Create a Customer Journey Map for Your Inbound Sales Funnel by Adam SteeleA customer journey map is one of the most helpful tools you can create for your business. In this article, we outline how you can create your own customer journey map using buyer personas, content marketing, and more. Continue
In Our Darkest Hour Where Do We Find Hope?by Wil SchroterDespite the onslaught of negativities, failures, and success seemingly slipping away, when a Founder remains optimistic, they can always redirect focus on what to do next.Continue
Why is Everyone Counting My Money?by Wil SchroterWe worked for it, sacrificed our health and time, and at some point, even settled for less compensation for the company to grow. Still, Founders can't flaunt the money we make because some people find it appalling just because they don’t have it.Continue
The Case for Growing Slowlyby Wil SchroterInstead of going full force too fast early on, take the time to understand whether the bets you’re paying back or not and when it’s time to change direction.Continue
Forget "Big Ideas" — Start with your North Starby Wil SchroterThe most impossible task for a Startup Founder is to "invent a big idea."Continue
Adding Staff Isn't a Sign Of Success, Revenue Isby Wil SchroterExpanding is exciting, but every step we make toward growth is also a liability that we need to be aware of (and prepared for).Continue
7 On-Page SEO Tips That Will Help to Boost Your Search Engine Rankingsby Adam SteeleSearch engine optimization involves using certain tactics to help your website climb the search engine results pages. Here are 7 tips on how to increase your business' on-page SEO.Continue