What Is a Business Plan: An Introductory Guideby The Startups TeamAn introductory guide to explain what a business plan is, why you need it (and how it helps), key components, how long it should be, how to write it, who needs to see it, and much more.Continue
How to Make Customers the Focus of Your Marketingby Jeff WintersMany marketing efforts focus too heavily on creating a “wow” factor. Even if your team can crank out dozens of flashy campaigns, they mean nothing if they don’t promote effective customer engagement.Continue
How Startups Can Build Effective Buyer Personas | Startups.comby Keith ShieldsBuyer personas make your marketing more effective — and save you from making costly mistakes. Here's how you can build them the right way.Continue
Term Sheets: What You Need To Knowby Emma McGowanA term sheet is the first formal (but non-binding) document between a startup founder and an investor, and lays out the terms for investment. We take a look at the key characteristics of a good term sheet, as well as some elements every founder should be sure to avoid.Continue
Types of Crowdfunding: Donation, Rewards, and Equity-Basedby Emma McGowanThe three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.Continue
What is Crowdfunding?by Emma McGowanWe define crowdfunding, explain why it's a different kind of fundraising, discuss the benefits, as well as the different types of crowdfunding campaigns.Continue
Crowdfunding vs. Crowdsourcing | Startups.comby Emma McGowanA lot of people confuse crowdfunding with crowdsourcing. We clear up the differences and explain the benefits of each.Continue
Startups: Start Slow to Move Fast | Startups.comby Will HermanSpeed is crucial for a startup, but at what cost? For most, moving slower will help them grow faster.Continue
Telling Your Customer ‘No’ Can Be the Best Way to Grow Your Businessby Joey ColemanConsumers have become jaded and expect salespeople to make promises that stretch beyond imagination. So when an employee explains to a prospective customer that the business is not the right fit, brand credibility goes through the roof.Continue
Your Worst User Isn’t Who You Think It Isby Judd SchoenholtzYour worst user isn't who you think it is. Its the ones that never return and give you nothing.Continue