A Growth Marketing Stack for Startupsby Tristan GillenThe tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.Continue
Using a "Safe Space" to Develop Diversityby Wil SchroterHow do we build a diverse culture at our startups if we haven't established a safe space to discuss our differences?Continue
Hey Founders — Here's how to take a Hint from Investorsby Wil SchroterWhen it comes to investors, if their answer isn't an enthusiastic "YES" — it's a "No." We as Founders need to be aware of the signals and take a hint.Continue
Hey Investors — Here's how to say "No" to usby Wil SchroterHow an investor says "No" to a Founder makes a BIG difference.Continue
Startup Careers: How to Create Career Paths at a Small Startupby Wil SchroterHaving a startup with a smaller staff, we have to lean in heavily on being the better alternative to a corporate career path, not a limitation of one.Continue
Retiring Early is a Broken Conceptby Wil SchroterRetiring isn't really our end goal, so we shouldn't aspire to it. What we really want is to shape our life the way we want it to be.Continue
How We Built an 8-Figure Business by Saying “No”by Wil SchroterSometimes saying "no" is the best thing we can do for us as Founders, as well as for our startup.Continue
We Want to be Safe, Not Just “Rich”by Wil SchroterBeing safe is a luxury, and something often overlooked while building a startup. As Founders, we need to remember that paying the bills should be our ultimate goal, and hope that the "riches" follow suit.Continue
Optimize for the Probability of Outcomes, Not Sizeby Wil SchroterAs Founders, it's important to have a realistic approach to building our company (even if it's our dream). Optimizing for probable outcomes over the size of our company is part of that approach.Continue
Money Doesn’t Define a Successful Startupby Wil SchroterMoney does not directly equal success in our startup. Real success if pursuing our goals without having to compromise our souls. Continue