“Truly great delivered product is the result of a team, a true partnership between product and engineering.” [1]

As a product guy, I’ve worked with hundreds of software engineers and counting. Those Devs have been some of my favorite people throughout my career. “Software is eating the world.”[2] Devs everywhere should be proud of what they’ve built.

But just as those past successes were not automatic, neither will be future successes. We need to keep improving. And it’s in that spirit that I have a couple suggestions for my Dev friends who write code. Here’s why.

Get the best outcomes. Period.

Getting the best outcomes is ultimately why I have suggestions for my Dev friends. Getting the best outcomes possible is ultimately why this matte...