A quarterly business review (QBR) is the recurring strategic review at quarter-end covering OKR achievement, strategic initiative progress, trends, lessons learned, and next-quarter planning. Typically a full-day or multi-day session, it's the strategic equivalent of monthly business reviews (tactical financial) and weekly business reviews (tactical execution), and is distinct from "customer QBRs" (customer success meetings with key accounts) despite the shared acronym. It is the leadership rhythm that closes each quarter and opens the next.
The standard internal QBR structure (1-2 days):
Quarter review (half-day):