Stories are always part of any successful marketing including social media. At the heart of all social media best practices lies the customer experience. In particular stories around their experience. So in producing social media content for your business, you need to look out for:

• What matters to your customers?
• Why do you matter to them?
• What is it that you do or sell that fascinates them?

In other words, stories that further the customer experience are ones which serve as enablers of brands. They help brands to build personality and create a connection with their customers.

But is it possible to narrate a visual story on social media?

In case you are wondering about the power of visual content on social media the infographic below sho...