Sequels are always worse than the original—and they always make more money. Captain America: Civil War brought in the most box office cash worldwide of any movie in 2016. It’s the third Captain America movie in 6 years, and it brought in 58% more than the second sequel (1)
Doing something new is always a risk while repeating something that already worked comes with a pre-made audience. We love to complain about the lack of original movies coming from Hollywood, but then we vote with our dollars to make Furious 7 number six on the all time chart. (2)
The same sequel strategy has brought in millions of dollars this year as classic games get relaunched on mobile. Pokemon Go swept the world a few months ago...