I’ll admit, I’ve fallen horrible victim to the entrepreneur’s trap of trying to work on multiple startups at once. During the 2000’s I once had 5 startups that I was running at the same time. I used to think it was a badge of honor, that I could manage so many priorities at the same time.

I learned over time, it’s just a horrible strategy that works for pretty much no one and will likely lead to startup failure.

I get tons of emails from aspiring entrepreneurs that are some version of “Hey Wil, I’m working on these 2-3 startup ideas and trying to figure out which one to pursue. What do you think?”

I’ve answered this question so many times that I figured I may as well just give you the detailed version once and for all.