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We all like to think we’re rational animals. The truth, though, is that we buy based on emotion and intuition, not reason or deduction.

In fact, according to Harvard Business School professor Gerald Zaltman, 95 percent of our buying decisions are made by our subconscious mind. Our subconscious craves simplicity; it’s impulsive, decisive, and emotion-driven. Because it isn’t swayed by figures or feature sets, we in the tech industry often struggle to speak its language.

But take a look the most successful tech companies’ marketing materials. What do you notice about Apple’s iconic ads? They’re colorful, happy, and emotion-driven, featuring punchy phrases like “Think different” and “Say hello to the future.” Now think about what’s missing. Th...

Experienced entrepreneurs know that when it comes to slicing up the equity in their new startup companies, the longer you wait to hand out big slices, the better.

That’s because a startup company can create a ton of value in a very short period of time, and in many cases, with relatively little effort.

It’s exciting to get others wrapped into your new idea, and their willingness to bet on your idea may feel like something you want to reward with shares of the company. The issue isn’t whether or not you reward these individuals, but really when you reward them, and with how much of the company.

As a rule of thumb, the longer you wait to slice up the equity (assuming you’re growing the company) the less equity you’ll have to give up. Here are...

Quick. Grab a stack of sticky notes and come with me. We’re going to help you uncover new value hidden in your next initiative.

But wait. Sticky notes? There are so many software tools we could use instead of pen and paper. And a few of those software tools are really great.

How could a pen and paper possibly be used to help tackle something of any real consequence? Isn’t the sticky note just a crutch of the busy person trying to stay organized?!

Used correctly, the sticky note will help you and your teams uncover incredible new value.

When you’ve mastered the sticky note, I give you permission to return to your software tools — if you still want to!

New value defined

Let’s define new value. New value is an advantage or gain you didn’t i...

After graduating college I was working as a social worker running a foster care program for children with developmental disabilities when I found an ad online for someone selling a business — Amigos Spanish Program. It was a business that contracted with daycare centers to provide Spanish language classes to young children. I contacted them, reviewed a few spreadsheets and bought the business for $8k. I put it all on credit cards and started my quest towards millions… It was going to be great! I was going to own the biggest Spanish Language Class Business in the World…..or so I hoped.

I lost 20k over the year I owned it before I shut it down and closed the company operations for good. I was 22 years old with 22k in credit card debt with not...

The SBA helps small businesses that may not be eligible for traditional bank loans by guaranteeing large portions of the loan on the entrepreneur’s behalf.

These loans are generally available through your local bank who relies on the SBA to back the loan in order to make it easier for them to take the risk of lending a new business without a significant amount of collateral.

Who’s eligible for a SBA loan?

Although the loans are backed by the SBA, they still require some basic underwriting by the bank to make sure the borrower can manage the loan similar to a standard bank loan.

What about poor credit?

The SBA may be underwriting the loan, but they still want to make sure it can be paid back. Standard credit risk factors (such as your score)...

When beginning a crowdfunding campaign, it’s important to evaluate your network and establish exactly who will make up your base of support. The success of your crowdfunding campaign will largely rest on how effectively you communicate your launch within your various networks. Once you’ve identified a group of potential backers, take into account what is most interesting to your group and structure your rewards tiers in the most compelling way possible.

Your network can be divided into five main groups: friends, family, customers, professional contacts, and audience.

Friends

Your friends include those you see on a regular basis. You can reach out to this group in a variety of ways. Try a combination of social media updates, emails, and pers...

Thelonious Monk was a fantastic jazz musician, and an amazing band leader. Did he run a tech startup? No. But he could have with all these words of wisdom.

It’s a no B.S. manifesto. Each gig, each song, and each band mate was mission critical to Monk. And our startups need to be treated the same way. It’s easy to get caught up in the busyness. But as founders we have to gather, support, and grow great teams or risk losing the whole endeavor.

Below is Monk’s complete, original list of advice for band members. But let me break it down for you and swap a few musical references with the proper modern startup terminology.

JUST BECAUSE YOU’RE NOT A [JOB TITLE], DOESN’T MEAN THAT YOU DON’T HAVE TO UNDERSTAND IT.

So many of us founders debate ov...

Without a doubt, reading and learning is one of the most essential ingredients to becoming a stronger entrepreneur. As a learning enthusiast who travels everywhere with a paperback, I’ve recently joined the ranks of Blinkist downloaders. Unfamiliar with the name?

Blinkist allows you to quickly digest books by offering condensed versions of hot sellers in the form of voiceover narratives. It’s great for entrepreneurs who can’t seem to keep up with Bill Gates’ penchant for reading 50 books a year. I prefer the feel of a traditional book, but it’s a nice stopgap when I’m short on time.

When I do have a few hours over the weekend, I turn on my meditation app and block out some “chill” time. (Thank you to my loving wife who understands!) It’s mo...

In a world where business moves at the speed of the IOT, and where data and passwords are more readily available online, entrepreneurs have a new obstacle to address: the protection of their intellectual property.

While corporations have the resources to hire top cyber security teams and implement software solutions that protect their collateral, criminals are increasingly taking an interest in small and medium sized businesses. The new targets have equally marketable data, designs and digital information that have value for criminals, and for foreign governments.

The question to ask: Is your business at risk?

The technology industry and foreign policy

In 1986, China began a program that has been loosely referred to as “shadow innovation”...

Nancy Duarte is a pro when it comes to presentations. Not just giving presentations, but starting them, finishing them, and every step in between. Author and co-founder of Duarte Designs, Nancy Duarte is a seasoned veteran when it comes to incorporating storytelling into speaking and creating connections with an audience.

The below video is the ninth part in a series of 10 in which Nancy shares the key components to making a successful pitch using creativity and critical thinking. Find out what she has to say:

Nancy Duarte’s First 3 Clients

In 1987, after working and saving money for a whole summer, Nancy Duarte”s husband bought a Mac. He had a vision: he was going to get behind the technological movement and use his newly acquired equipme...