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With today’s fast-paced, ever-evolving and competitive market, a lot of companies decide to create a board of advisers that can give them fresh ideas and recommendations to keep up with today’s world.

For small companies, creating a well-run advisory board can give them an edge over their rivals. An advisory board that is composed of experienced people can help a company increase sales and flourish in their chosen industry. Seems pretty straightforward, right? But not a lot of companies do this or, if they do, do it right.

The Basics: What is an Advisory Board?

An advisory board is a group of consultants who provide advice and give support to the management of a company. They have no authority or power to arbitrate in corporate matters. The...

When beginning a crowdfunding campaign, it’s important to evaluate your network and establish exactly who will make up your base of support. The success of your crowdfunding campaign will largely rest on how effectively you communicate your launch within your various networks. Once you’ve identified a group of potential backers – it’s also important to structure your rewards tiers in the most compelling way possible. Take into account what is most interesting to your group of potential backers and structure your rewards tiers in the most compelling way possible.

Your network can be divided into four main groups: friends, family, customers, professional contacts, and audience.

Friends

Your friends include those you see on a regular basis.You...

Business strategist and consultant Roberto Candelaria has been in the business for years, and is a pro when it comes to sponsorship. Roberto has experience working with big brands like BMW, DELL, Disney, Hilton, State Farm, Wells Fargo, and Zappos. He sat down to talk us through the ‘RELAT’ model – his top tips for landing a corporate sponsorship for your startup.

Represent

Know who you are as a company and what your mission and values are. Strive to work with companies that share a similar vision and will compliment your company rather than turn it into something it’s not.

Establish

Determine what you want to have sponsored, and plan out your timelines. Look at this as creating your business plan for what the sponsorship will look like. Th...

Crowdfunding is an incredible tool for entrepreneurs seeking capital at any stage of their business. Startup businesses can validate their idea through a rewards crowdfund, giving them great traction to share with potential investors through a follow-on equity crowdfund.

A successful rewards crowdfunding raise (typically offering pre-orders of a product), is becoming a common precursor to raising equity investments from prominent angel investors seeking an equity stake in the company.

Angel Investors and Equity Crowdfunding

Before crowdfunding, angel investments were often found within an entrepreneur’s own network. Family, friends, and close business associates were all pivotal in an entrepreneur’s search for capital, due to a ban on the p...

Determination, according to Paul Graham’s essay, is the best predictor of startup success. Determined people, he says, have three qualities: discipline, ambition, and willfulness.

The Anatomy of Determination in Startups

Successful startups are extremely rare compared to the number of startups ever started. It means that at least one of these three qualities is rare in people. Which one? Let’s look at them one by one.

Discipline

Discipline is simply doing what you’ve planned to do. It requires a plan, any plan, and your execution of it. Discipline is straightforward. So why would it ever be a problem? It is not difficult to make a plan. Most people get that far. But the doing part is more difficult—it requires something less than what we n...

Data Visualization expert Bill Shander shared with us his tips, tricks and best practices for converting your data into compelling communications, regardless of your audience or the medium. Bill has over 2 decades of experience decoding data and helping clients communicate big ideas online – from startups and nonprofits to global corporations. Want to learn how to put data to work for your startup? Read his advice below.

The Four Main Types of Content

In order to engage readers of all interest levels, you have to create different types of content for your audience. The first type is “Water Cooler Content.” This includes things like headlines, visuals, and quick, 30 second or less videos. Think of these like a movie preview. 80% of people w...

The rise of the Growth Hacker
The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. After pr...

More often than not, financing gets a bad rap. Sure, Apple can mark up a product as high as it wants, and McDonald’s can increase the price of hamburgers, but when the product is money, customers and merchants start to question the ethics behind the markup.

Yet financing these markups has the power to make a positive impact on both the economy and your business. Companies that can overlook the negative stigma and provide financing options will create a viable business model and attract long-term customers from a variety of backgrounds. Here’s why:

Financing Makes Economic Sense

To understand how financing impacts the economy, let’s take a look at the United States’ savings rate over the past five decades. Trading Economics reports that pers...

The business of buying or selling a startup is a murky world that most folks have no concept for. We hear about the end result – one hot company gets bought by another. But we rarely know what goes on behind the scenes to get to that point.

Let’s talk about just that.

I’ve had a fair bit of experience on both sides of this equation, as I’ve sold a few companies and have also purchased a few (Launchrock, Clarity.fm, and KillerStartups) quite recently. At Startups.co we talk to a lot of companies about potential acquisitions. (If you’re in the startups space and have a great product, feel free to email me about it.)

In the past six months, I’ve explained our process of acquisition to dozens of companies, and it has become clear that people do...

Question: What is one tip you have for keeping your personal and professional life separate?

Don’t Use Your Facebook Profile for Work

“Use a Facebook page to promote your business, and keep your Facebook profile for actual friends and family only. Many people make the mistake of blurring the line and they’re left with the worst of both worlds: They can’t promote on Facebook because they’ll annoy their friends, and they can’t be too personal for fear of coming across as unprofessional with prospects. Separate the two.”

— Laura Roeder
MeetEdgar.com
@lkr

Schedule Your Life, Too

“Reserve personal time in your schedule for activities that allow you to recharge and that add value, such as daily exercise, a weekly date or social night, family acti...