Hi Heavily depends on you payback time for customer (how long in months it takes you to get money back invested in acquiring them). If it is more than 12 months than you have to work on reducing the cost of acquisition. Without lowering the cost (and lowering the payback time) the growth wthout ...
Questions you should think about (assuming you have existing customers) * Can you run these case-studies past your existing customers' buyers to see what you're missing? Basically why is a use-case, whitepaper not convincing enough? * Can you get prospects to talk to existing customers or do a w...
At that pricing I would include in your advertising that the per month fee is only about the cost of a single cup of coffee. To make that clear, tell them that you'll in fact make their first month free by emailing them a starbucks coffee coupon when they sign up. That initiates your relationship...
Generally speaking - having access to more capital is a good thing - particularly when you aren't hemorrhaging equity to get access. Have you talked to the bank about closing on your "need" amount, and having them convert the remainder into a line of credit? Beyond that - this really comes dow...
Hi, I've spent years working in business to business sales and essentially, you're trying to sell these professionals on the idea of working with you. I also have a large referral network and I've systematized it such that its easy for me to manage rewards back to those who send me business. Fi...
Yes. Let's assume: CURRENT Gross Sales $30.00 Cost of Goods $15.00 Net Profit $15.00 Profit Margin 50.00% NEW DISCOUNT PROGRAM Gross Sales $30.00 Discount $3.00 Cost of Goods $15.00 Net Profit $12.00...
That's awesome. You are at a first stage of building a MOOC, a Massive Open Online Course portal. https://en.wikipedia.org/wiki/Massive_open_online_course I worked in the growth team of a UK startup that reached an explosive growth in 2015. I like your approach you applied the "don't scale" ap...
The first thing you should do is isolate your target market. Asia, India, SA are extremely wide if you're at that beginning stage of just looking at prospects. Once you've narrowed down a couple of regions, then you can do a more in-depth research on the key distributors in these markets. If yo...
Likely best to setup some phone conversations with people here you find provide advice which seems to resonate with you. USP may be useful + likely better will be to buy highly targeted traffic (to local area) + also use Meetup + other networking venues. Search for my name + Meetup in Clarity +...
Remember when you start a business or are an established business you have to decide who is your perfect customer, since not all potential customers are equal, and not all potential customers are profitable. It is likely that the type of customer who is purely price orientated like those on Elanc...