Marketing to large companies is a team sport. You cannot expect to just target the decision maker and convert them. You need to really understand how enterprises make purchase decisions and also that you have diverse groups of stakeholders, from the end users, to IT, to Finance to Purchasing to t...
Hi, Nice to meet you. I manage all marketing and sales for Ometria a SaaS Ecommerce Intelligence platform. What technology are you trying to sell? Would you be able to tell me more about your current business model, product and goals? Regards, Ed
Two huge ones: > Confusing activity for results. Many older entrepreneurs haven't learned the lesson, either. You can 'be busy' into oblivion. > Confusing social interaction for prospecting and sales activity. Talking =/= Qualifying. You should not be trying to let "everyone" know you exist...
I specialize in handling digital marketing with small businesses in Toronto. Most of the small business owners have a limited budget and they are overwhelmed by the fact as to how they can compete with the bigger players out there. The solution is to use a combination of inbound & paid marketing...
No. But here are my two cents. Look only for a company who does not rely heavily in one other products besides what would be yours. Also, don't select a distributor who has a similar product as yours. You put them in a bind, even if they say they won't be affected in their decision making of w...
Try Elance. Whether you are selling B2B or B2C, you have to focus on selling to only one person. You can actually sell to one person at a time while selling to millions at a time. They are one and the same. Don't get off track, what we call digital marketing selling is just selling in print. An...
Hi, Great question and one many people struggle with and part of the reason people get frustrated or afraid to invest in online marketing. They have a great product or service but (a) don't know how to find their exact target audience who has money and (b) how to monetize it or generate leads t...
Setting up a proper accounting system should be your #1 priority. There are many services such as Webgility that will sync your inventory with Quickbooks, Xero, etc and all of your sales channels (ebay, ecommerce, etsy, etc).
Really tough to answer this question without seeing the site :)
Hi, I've got years of experience in sales and small business management. While not travel-focused, I may be able to help. Why are you so focused on a direct-sales approach? I know travel agents that frequently sell adventure travel products for operators. Have you properly analyzed all ...