For a technical co-founder, the minimum should be 33%. If you've been paying him, there is no way he should be 50/50 but how to determine the exact number is a calculation of a lot of variables that are impossible to answer without knowing more about your situation. Most investors want to see a...
Cash money should be treated separately than sweat equity. There are practical reasons for this namely that sweat equity should always be granted in conjunction with a vesting agreement (standard in tech is 4 year but in other sectors, 3 is often the standard) but that cash money should not be s...
Depending on the market, a bank is going to look at a combination of low-cost customer acquisition (particularly in strategic growth segments), mass-market desposit mobilization, credit portfolio growth and fee-based income. The respective weight of these, in terms of relative importance, will de...
This is personal opinion, more than an answer. You really needed to decide all this when you first set up the company. You needed to discuss with your partner how much money he was bringing to the table, and if not money the value of his contribution to the company. In the end CEO, COO, CT...
Assuming that you have a product in market and have some traction 1. What is your growth plan? 2. What is your 3, 10, 20, 30, 60 day retention numbers? 3. If you have UGC, what is the % of DAU who are creating content? 4. What is the ratio of DAU to MAU to install base? 5. What is the viral coeff...
Hi, I specialise in eCommerce strategy and marketing, helping eCommerce people make better decisions, and run more efficiently and effectively. The short answer is 'no'. Your target market isn't "subscription buyers" it's "cigar lovers". So unless there's a lot of subscription programs targeting ...
A business plan will give you a better idea. Map out revenues, costs, and margins for varying realistic range of business volumes and sales models. Do a 'what if' with than model. Analyze yourself and competitors deeply. An substantial scalable sustainable business margin is attainable even in l...
If you are targeting runners, I'm sure that you have targeted actual races, where you can be a vendor and sell coffee to the spectators as well. To find running groups, try Facebook Groups, there are a ton of running groups in different towns. Also look up fitness/shoe stores as sometimes they pu...
I'm definitely not an attorney, but have worked with several (many dozens) startups who have gone through the seed, angel and venture funding processes. The first step to consider is whether you are financing your investment as debt or equity. If you're talking about interest, you could be refe...
In a book, "Slicing Pie", Mike Moyers shows you different methods of securing talent prior to paying them a salary or securing investment capital. You can also use an ICO model similar to IPO except it is using a digital token to secure funding with a promise to buy back tokens. There are sever...